Playboy U.K. Relaunches Site, Offers Free Content

LONDON — Playboy U.K. has relaunched its website, now moving to an advertiser-funded model that offers mostly free content to its users.

"Our U.K. customers wanted access to our content, and advertisers wanted to be aligned with our brand," said Richard Gale, director of marketing at Playboy UK. "Now we can provide a product that achieves both of these objectives."

According to the company, "the overhaul will see it offer a dozen new entertainment channels, such as movies, music, games, TV and sports, along with a new branded social networking element."

In the U.S., Playboy operates the free Playboy.com site and the PlayboyU.com college-oriented site, as well as a number of subscription sites, including the Playboy Cyber Club, Playboy's All Naturals, Playboy's Busty Babes, Playboy's Fresh Faces, Playboy's Sexy Wives, Playboy's Student Bodies and Playboy's Special Editions, plus more than 40 hardcore sites under its Spice and Club Jenna labels.

Playboy Enterprises, which is more dependent on ecommerce revenue than ever, said it continues to retool its U.S. site, Playboy.com, to help accelerate the portal’s growth as a gateway to other Playboy-owned sites. The company also owns American sites GFY.com, Adult.com and ClubJenna.com.

Playboy is planning to relaunch a flagship dotcom site in the U.S. this spring.

For more information, visit Playboy.co.uk.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters by country in August and September.

AV in Focus: A Guide to Unlocking Compliance With Clarity

The age verification era isn’t coming — it’s here. Laws are already on the books in numerous U.S. states, as well as in the U.K., France and beyond.

Canadian Privacy Commissioner Endorses National AV Bill

Philippe Dufresne, privacy commissioner of Canada, has voiced support for a bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Ricky Johnson Launches 'Ricky's Resort' Through YourPaysitePartner

Ricky's Room studio honcho Ricky Johnson has launched his latest site, RickysResort.com, through YourPaysitePartner (YPP).

Industry Attorney Paul Cambria Retires After 50 Years of Practicing Law

After more than a half-century in practice, during which he provided the defense in some of the adult industry's most notable legal cases, attorney Paul Cambria has retired.

2026 XMA Nominations Party Set for Nov. 19 in Hollywood

The 2026 XMA nominations reveal party will take place at Keys on the Sunset Strip on Wednesday, Nov. 19, with red-carpet arrivals starting at 8 p.m.

New VR Membership Site 'DeepInSex.com' Launches

The new 8K VR membership site DeepInSex has officially launched.

NATS Launches Integrated Content Management System

Too Much Media (TMM) has rolled out an integrated, no-charge Content Management System (CMS) to its NATS platform.

Show More