“We saw an opportunity to promote the Fleshjack within the context of our most popular gay content line, and to do so in a way that was far more integrated than simply having one of the models use the device on-screen for a few minutes,” said Kim Kysar, brand and product manager for Male Spectrum and its sister brand, Pink Visual. “We wove the appearance of the Fleshjack into the plot of the episode, and effectively made it one of the ‘stars’ of the scene.”
The episode is currently featured on HisFirstGaySex.com, a website promoted through the TopBucks webmaster program. Kysar said the scene also will be distributed on DVD by Male Spectrum in December and on MaleSpectrumPass.com, a site launched in September that offers access to the company’s entire collection of exclusive gay content.
Kysar said the Fleshjack-focused webisode is part of an ongoing effort by Pink Visual to provide other companies product placement opportunities. Pink Visual recently features MP3-driven sex toy products from OhMiBod in webisodes for its mobile site iPinkVisual.com.
For more information on cross-promotional opportunities offered by Pink Visual, contact Andrew@pinkvisual.com or call (800) 360-7465.
