Neighbors Oppose New Santa Rosa Adult Store

SANTA ROSA, Calif. — A new adult store in downtown Santa Rosa has launched an ordinance dispute with city officials and prompted protests from surrounding business owners.

The Spice Sensuality Boutique, which opened in late August, carries adult products including lingerie, costumes, massage oils, adult toys, DVDs and bachelor and bachelorette party supplies.

"Our whole image is to create a safe haven for people," Spice co-owner Chuck Freese said. "Spice was developed for women."

Freese and his wife, who live in Santa Rosa, opened a Spice Boutique in nearby Rohnert Park nearly two years ago.

In late September, the couple received a letter from the city informing them that the boutique, which initially had been listed as a lingerie store, was being reclassified as a venue selling adult-oriented merchandise and was violating city ordinances.

"There are a great deal of products which are within acceptable standards — some are not," Santa Rosa Mayor John Sawyer said.

Among the "unacceptable" items are dildos, of which Spice offers a selection.

Freese said he and his wife would be willing to remove products from the store in order to comply, but, Freese said, complaints over the store's presence on Fourth Street are at the root of the ordinance problems.

"We would work with the city, item by item if we had to. We never wanted to fight with the city. We went through the right procedure," Freese said. "In the business application, we stated that we were a sensuality shop and sold bedroom essentials."

City officials and the Freeses disagree on whether the type of products sold were clearly specified before the store received a permit. Regardless of the initial understanding, Sawyer said, the boutique would have to stop selling the prohibited items in order to meet city requirements.

Chari Blackwood of Sonoma said she was comfortable shopping at Spice while her husband and children waited outside.

"It's not lewd and lascivious," she said. "If it weren't for places like this, marriages would go bad."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Better Life Science Launches 'Affiliate and Influencer' Initiative

CLIA-certified laboratory network Better Life Science has launched its affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Show More