Neighbors Oppose New Santa Rosa Adult Store

SANTA ROSA, Calif. — A new adult store in downtown Santa Rosa has launched an ordinance dispute with city officials and prompted protests from surrounding business owners.

The Spice Sensuality Boutique, which opened in late August, carries adult products including lingerie, costumes, massage oils, adult toys, DVDs and bachelor and bachelorette party supplies.

"Our whole image is to create a safe haven for people," Spice co-owner Chuck Freese said. "Spice was developed for women."

Freese and his wife, who live in Santa Rosa, opened a Spice Boutique in nearby Rohnert Park nearly two years ago.

In late September, the couple received a letter from the city informing them that the boutique, which initially had been listed as a lingerie store, was being reclassified as a venue selling adult-oriented merchandise and was violating city ordinances.

"There are a great deal of products which are within acceptable standards — some are not," Santa Rosa Mayor John Sawyer said.

Among the "unacceptable" items are dildos, of which Spice offers a selection.

Freese said he and his wife would be willing to remove products from the store in order to comply, but, Freese said, complaints over the store's presence on Fourth Street are at the root of the ordinance problems.

"We would work with the city, item by item if we had to. We never wanted to fight with the city. We went through the right procedure," Freese said. "In the business application, we stated that we were a sensuality shop and sold bedroom essentials."

City officials and the Freeses disagree on whether the type of products sold were clearly specified before the store received a permit. Regardless of the initial understanding, Sawyer said, the boutique would have to stop selling the prohibited items in order to meet city requirements.

Chari Blackwood of Sonoma said she was comfortable shopping at Spice while her husband and children waited outside.

"It's not lewd and lascivious," she said. "If it weren't for places like this, marriages would go bad."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

Dutch Police Raid Servers Hosting 'Motherless' Website

A Dutch National Police Corps cybercrime team on Tuesday conducted raids on hosting companies in three cities, seizing servers owned or used by controversial adult website Motherless, as part of an investigation into possible illegal content.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

Eporner Must Face Copyright Suit After Judge Affirms Jurisdiction

A U.S. district court has ruled that it has jurisdiction to hear a copyright infringement lawsuit brought by adult website operators against tube site Eporner, even though Eporner is based outside the United States.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Show More