trends

A Last Look at 2007

Recently, XBIZ World Magazine asked several industry players "What was the most significant thing to happen within the adult industry in 2007?"

Here's what they had to say:

I'd say the obscenity busts. There have been a lot of obscenity busts this year. It's cyclical. We're back under this puritan Republican leadership. It's basically a witch hunt, but the business is so much bigger, and the outlaws are more scattered. They're going after people in Florida, there are bookstores being raided all over the place, you have Max Hardcore. I think that's the biggest story of the year.

— Kevin Blatt, Director of Public Relations, GameLink.com

In my opinion, the most significant development in 2007 is the relatively sudden surge in popularity of adult "tube" sites. With the Top 5 sites boasting Alexa rankings from No. 200 to No. 1,000, this medium is gaining notoriety within the industry at an increasingly rapid pace. The full impact of this emerging trend has yet to be determined but rest assured that many are keeping close tabs on the business model adaptability throughout the coming year. For the most part, tube sites are burning through cash monthly at exorbitant rates.

— Platinum Dave, CEO, Platinum Bucks

On the novelty end; we've seen an overall rise in the demand for quality. Education is becoming more and more important. The knowledge to back up what you're selling — and especially what you're creating — is key.

— Allain Rochel, Marketing Director, Stockroom.com

In relation to managing subscription-based membership paysites, the significant amount of momentum in file-sharing programs and more specifically "tube"-style sites, has provided a new business model that allows the consumers an abundance of free content on the Internet. Along with TGPs and link lists (that traditionally connect with paysite galleries) options for consumers have increased. In turn, the consumers have become savvier with their decision-making. Paysite owners are now forced to adapt to a new breed of competition — but competition in any industry is healthy. It is a natural evolution and I am confident that 2257 issues, the demand for higher quality exclusive content, content piracy and age verification will all be addressed in a sophisticated manner to operate in 2008.

— Albert Lazarito, Vice President Of Business Development, Silvercash

In 2007 I decided to get out of the adult business after seven years and return to my previous career as a tennis professional. Unfortunately I learned firsthand the uphill battle people in the adult entertainment industry face when trying to move onto other careers. I lost my job as a recreation specialist, a job I am eminently qualified to do, after an anonymous letter about my past was sent to my supervisors. It's a good time to speak out about issues of what is clearly persecution of those involved in the adult entertainment industry. The religious right has made its way into high places in government, and most people are afraid to speak out for fear of retaliation or negative repercussions. Until now, I never understood why people in the adult business felt they needed to use stage names. I never had a problem using my real name, because we aren't doing anything illegal or wrong. This is discrimination placed upon those of us comfortable working in the adult industry, by those on the far right who believe they are so righteous that they forget about a little thing called the 1st Amendment.

— Geoff Mena (a.k.a. Chef Jeff), IBangPornstars.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
Show More