opinion

MP3 Porn on G4TV?<br> What's the Alphabet Coming to?

No surprise to us technological elites that G4, the youth-skewed TV network usually focused on all things video game, has been niftily sliding an increasing dosage of adult fare into its offerings in the form of soft videos, news items and other relatively innocuous items.

G4 crews have also been spotted covering the occasional adult industry party, manning the red carpet and even utilizing the inestimable interviewing talents of gram ponante.

Now G4 is stepping it up once again, actually promoting the fact that they will be in Vegas in January for the Adult Entertainment Expo. They are also going around town interviewing people for a documentary. They even had the nerve to stop by the XBIZ offices to interview me!

Not everyone is happy. Steve Lightspeed has lodged an official complaint. He says his kids like to watch G4 and he's not sure he wants them exposed to, say, the highlights of the kink.com booth show. One has to assume the little Lightspeeds fall well under the 18 threshold and are not inclined to playing in dungeons.

Tough call, imho. One can well understand that G4 would want to give their of-age audience the content they live for, which of necessity includes undulating flesh and lots of it. Indeed, G4 has probably looked at the landscape and long since concluded that a bleak future awaits if they don't at least acknowledge the dark side.

On the other hand, what to do with the little ones lured by the excitement of the video game world and the chance to hang with the big kids?

My guess is they'll simply stick with softer fare overall, continue adding escalating shots of naughtiness during the nighttime TV slots and maybe over time think about integrating an age-restricted members area into the G4 website. Of course that last item may never happen.

Of greater interest is the fact that the mainstreaming of porn is also happening at a place like G4, which is a community for all ages. Steve's first responsibility, as he has shown, is to his kids, but he also has to be concerned about the "gentrification" of adult content or any trend that would make this less of an "outlaw" business.

Paradoxically, people in adult are rightfully protective not just of the sanctity of their industry, but also of its singular identity as a sanctuary for taboo bending if not breaking.

In that sense, G4, with its fun, gee-whiz attitude, while exposing us to a new generation of potential consumers, may also be unwittingly planting the seeds of our destruction.

Happy New Year, btw!

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Streaming Siren: Isabelle Goncalves on Turning Up the Heat and Rising to the Top

Before the whirlwind of XBIZ Miami and the bright lights of the XMA Creator Awards stage, there was a young woman from Colombia with a spark and an idea. After she appeared on a Colombian reality show called ‘The Switch,’ a close friend suggested that her charisma and attitude would make her a natural at camming.

Jackie Backman ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
Show More