Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.
Enter Dr. Tush’s skin care gel, made specifically for — you guessed it — the exterior of the booty hole. Launched in 2024, the brand has already garnered enough rave reviews from consumers to make its claims seem more than plausible.
Dr. Tush’s isn’t just a brand, it’s a movement.
“Dr. Tush’s isn’t just a brand, it’s a movement,” says Allison Ott, director of sales and marketing for the company. “We’re here to revolutionize sexual wellness with innovative, all-natural aftercare solutions that keep comfort and healing front and center. Born from the legacy of our sister company, Dr. Nice’s Natural Products, the OG of skin repair solutions for over seven years, Dr. Tush’s brings the same premium quality — now tailored to the intimate wellness space.”
The company was founded, Ott explains, by Dr. Frank J. Nice, a lactation specialist and pharmacologist with five decades of experience. Dr. Nice spent 10 years perfecting a skin care formula that, according to Ott, does it all: soothing, protecting and healing cracked, chafed or injured skin.
“Customers couldn’t stop raving about how well this magic potion worked on… well, their tushes after certain intimate activities,” says Ott. “That’s when the light bulb went off: Why not create a brand focused entirely on sexual wellness aftercare?”
The current CEO, Rob, is responsible for taking Dr. Tush’s products to market. Rob has over 35 years of experience in business acquisition and sales growth. In the early 2000s, he worked within the adult industry in the credit card processing sector.
What, exactly, accounts for Dr. Tush’s “crime-fighting superhero” powers of skin healing? According to Ott, it’s a fairly simple product called hydrogel, which is most often used in advanced medical treatments like burn care and vascular surgeries. Hydrogel forms a protective, breathable barrier that locks out contaminants while promoting rapid healing.
Dr. Tush’s formula, she notes, pairs hydrogel with peppermint oil, an antimicrobial agent that cools and soothes to dissolve discomfort as it heals. Made with a total of just four ingredients, it’s FDA-approved and proudly crafted in the USA.
“Dr. Tush’s products are designed to address the needs of adult play, providing instant relief and long-lasting benefits,” Ott elaborates. “Whether it’s soothing irritation or accelerating healing in intimate areas, our products allow consumers to enjoy their experiences fully and confidently in the care and recovery Dr. Tush’s provides. This combination of medical-grade innovation and tailored sexual wellness makes our products a standout, offering something truly valuable and unique to the market.”
Over the past year, the Dr. Tush’s team has unveiled new additions that bring the brand’s healing powers to other sensitive parts of the human body.
“We saw an opportunity to elevate our entire sexual wellness line by introducing aftercare as a critical component of intimacy,” says Ott. “Not just for anal sex, but for all activities that can lead to irritation or discomfort.”
During XBIZ Retreat in Cabo, buyers were treated to After Vajay Play, an aftercare product to heal outer vaginal chafing, razor burn and other wear and tear; After Spank, which soothes post-spanking redness with a combo of hydrogel and arnica; and After Nipple Play for healing cracked or chafed nipples.
Throughout 2025, the company will continue to expand its sensual skin care line while ramping up its social media influencer connections to give aftercare a trending boost. Ott has planned fun campaigns for the company’s social platforms, like “Tush of the Week,” to blend education with entertainment.
“Dr. Tush’s isn’t just about products — it’s about talking about the things people outside the industry are too shy to say out loud,” she explains. “Anal play, vaginal care, BDSM — you name it. We’re here to provide support, education and top-tier aftercare solutions to match. Dr. Tush’s connects with consumers by fostering open, honest and informative conversations about sexual wellness, and we see it as our responsibility to provide the best and most helpful information to support our audience.”
Through the company’s website, collaborations with influencers and active engagement on social media channels, the brand shares practical sex-ed knowledge and works to popularize the importance of aftercare following sex.
“We’re making aftercare approachable, fun and totally normal, because it should be,” Ott enthuses.
Ott says the company’s reputation and retailer relationships within the industry have been greatly improved since partnering with distributors such as Nalpac/Entrenue and Eldorado. Dr. Tush’s has also teamed up with international distributors in Mexico, Chile and Panama. These partnerships have included staff training sessions and promotion of the brand across each distributor’s networks, which Ott says ensures Dr. Tush’s innovative products reach the right audiences.
“Dr. Tush’s engages with B2B partners to build strong relationships and drive brand awareness,” says Ott. “We regularly attend key domestic trade shows, including vendor/buyer XBIZ events, to connect with industry professionals and showcase our products. These events provide valuable opportunities to interact with retailers, distributors and other stakeholders in the sexual wellness space.”
Ott cheerily highlights that education plays a critical role in her team’s sales initiatives, especially on the sales floor.
“To further connect with retailers, we’ve launched training and educational sessions with individual stores, helping their teams understand the unique benefits of our products and the importance of sexual aftercare in maintaining a healthy, fulfilling sex life,” she says.
Ott adds that firsthand experience of the product’s effectiveness has been key in securing trusting relationships with new and existing clients, which is why Dr. Tush’s offers samples to pleasure industry personnel.
As the excitement of the new year fades into spring and summer, Allison Ott and her team anticipate you’ll see more of Dr. Tush’s name throughout the year’s trade shows and staff trainings. She plans on keeping things “comfy, confident and oh-so-satisfying” for her business clients and consumer audience through the company’s product line and corresponding customer service.
“With a mission to create an all-natural, vegan product to promote comfort, health and confidence, Dr. Tush’s will continue to expand its product offerings, redefining sexual wellness with innovative, practical, and highly effective solutions,” concludes Ott. “Aftercare isn’t just an afterthought. It’s a sexy, essential part of your intimate experience.”
