Come for the Catholic cathedrals, stay for the world-class pleasure expertise! While that may not be an official slogan, there is no denying that modern retail boutique N69 is adding a touch of intimate class to the Polish adult products market.
N69 founder Kamila Hrecka is a professional sex educator specializing in comprehensive, accurate information on various aspects of human sexuality. She started the brick-and-mortar in Warsaw, Poland, with a specific mission.
We also want to collaborate with local health organizations, experts and professionals in sexual health to gain insights into emerging trends and best practices.
“Ultimately, we aim to foster a positive, inclusive and empowering experience around sexual wellness, promoting healthy communication, self-discovery and pleasure without any pressure or discomfort,” says Hrecka. “We want customers to feel welcomed, understood and respected, free from any stigma or taboos.”
N69 — the name is short for “Number 69” — provides a space where customers can feel comfortable exploring their needs, finding information and accessing products that enhance their sexual health and overall well-being. In a country generally known for being heavily religious, the boutique is a sign of Poland’s slow but steady progression toward a more open-minded culture.
“Like many other countries, Poland has seen some changes in societal attitudes toward sex,” says Hrecka. “Younger generations tend to be more progressive on matters related to sexuality.”
That means they are more willing to discuss topics like contraception, STIs and reproductive health. Hrecka thinks such new attitudes are contributing to a more informed and empowered generation of Polish people who are actively interested in sexual well-being. She also finds that Gen Zers and millennials are more likely to support comprehensive and inclusive sex education focused on consent, LGBTQ+ issues and relationships.
“While there is progress, challenges still exist,” notes Hrecka. “It’s important to note that attitudes are diverse, and individual experiences can vary widely.”
Many middle-aged and senior Polish people were raised in traditional Catholic households, an experience that also resonates with many Americans of Polish descent. Hrecka sees no need to upset the older generations, and often considers how to market and advertise in ways that won’t disturb those who would rather not be smacked in the face with sexuality.
“Polish communities can be more conservative, so understanding the local context can be crucial for the success of the business,” she observes. “Community attitudes and sensitivities can vary, and it’s important to be aware of and respectful toward local cultural norms.”
It is the younger, more open-minded folks taking the lead, however, who make Poland ripe for the adult retail market. Otherwise, Hrecka’s store would have closed its doors long ago.
“Undeniably, the market in Poland is expanding notably in the realm of sexual health and enjoyment,” says Hrecka. “There’s an increasing interest in sex toys, lubricants and personal care products. This rise is fueled by reduced social stigma and greater recognition of the advantages they bring in terms of pleasure and well-being.”
Sex toys for women are most popular among N69 customers, which Hrecka says indicates that more women are taking control of their sexual experiences.
“Sex toys offer a safe and private way to explore what feels good and discover different sensations,” she offers. “They provide a means for women to experience sexual pleasure and satisfaction on their own terms, without relying on a partner. This autonomy can be empowering and liberating.”
In fact, one of N69’s customers found Hrecka’s girl-power, girl-boss vibe so contagious that it inspired her to join the cause.
During one of her regular shopping trips, Natalia Podmokly struck up a conversation with Hrecka about career possibilities. That chat turned into a long-term job, and Podmokly has now spent five years with the company, where she serves as sexual health educator and social media strategist. She holds a degree in psychology and is currently working toward a second degree, in sexology.
Knowledgeable team members like Podmokly are an important part of N69’s philosophy. Besides staffing her physical store with educated sales assistants, Hrecka has customer service agents available by phone for online shoppers.
“Our aim is to assist each customer in discovering the ideal erotic accessory,” she explains. “Our consultants are ready to offer guidance and support in making a selection, whether it’s online or at our fully stocked boutique located in Warsaw.”
That also means making sure N69 staff members have the training and support they need.
“For the staff, we aspire to create a work environment that fosters growth, where they feel valued and motivated to achieve success,” says Hrecka. “N69 is a unique place where professionalism goes hand in hand with eroticism.”
The company plans to expand its operations over the next few years by diversifying product offerings, targeting new markets and potentially opening new locations. With that goal in mind, Hrecka and her team stay engaged in the industry by attending conferences, trade shows and events to stay updated on the latest trends, innovations, and market demands. They also participate in forums, online communities, and professional groups related to the adult industry.
“Keeping abreast of sexual health trends in Poland is essential for any company invested in this field,” Hrecka affirms. “We also want to collaborate with local health organizations, experts and professionals in sexual health to gain insights into emerging trends and best practices.”
In the next few years, Hrecka says, N69 will roll out further educational resources and campaigns to increase awareness about sexual health issues, all in the name of promoting a better understanding of sexual wellness-related trends among the Polish population.
“To us, there’s no place for ‘shame’ in our dictionary, and we want to erase ‘taboo’ from our clients’ minds,” concludes Hrecka. “We will continuously innovate and develop products and services that align with our customers’ evolving sexual health needs and preferences.”
