opinion

Platforming the Pleasure Industry With Our Collective Voice

Platforming the Pleasure Industry With Our Collective Voice

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

I started in the adult industry in 1990, when I was brought on board as vice president of the Michigan-based distributor Nalpac. I knew the original owner well and was hired to rebrand and rebuild the company. Nalpac was a major “smoke company,” selling rolling papers, pipes, roach clips, bongs and other counterculture gifts and novelties. Distributors Nalpac and Eldorado, along with manufacturer Pipedream, were among the leaders in this space.

By leveraging our collective voice, we can work toward safeguarding our industry from potential threats posed by moralistic conservative political agendas and the culture war.

I was very familiar with the smoke industry, as I put myself through college by manufacturing pipes and clips for a competitor of Nalpac. This was an extremely lucrative business throughout the 1970s and 1980s. By the late ’80s, however, a very conservative political movement was sweeping through the country. Distributors and manufacturers were busted by state and federal authorities for selling “drug paraphernalia.” In Nalpac’s case, the feds seized over $500,000 of stock, which was eventually destroyed, and the original owner was indicted and ultimately convicted on federal charges. Nalpac and other companies were left on life support.

This was my first introduction to how our government could arbitrarily wreak havoc on an entire industry, its owners and employees, all because of a distorted sense of morality. It was a very dark time.

Fast-forward to the present. The pleasure products and sexual wellness industry is thriving and growing, with incredible people and creative entrepreneurs. We provide tremendous service, choices and empowerment to our customers. Further, we have grown into a highly sophisticated industry that puts healthy ingredients, quality materials and wellness at the forefront. Our industry continues to grow, moving inexorably into the mainstream on a seemingly unstoppable trajectory. This is something we can and should be very proud of.

Unfortunately, we could also be next in the government’s crosshairs.

In certain municipalities and areas of our country, retailers have already been fighting arbitrary and unfair rules and restrictions for many years. Now, with a heavily right-leaning Supreme Court and mainstream politicians stripping women of their rights and making voting harder for minorities and the poor, how hard is it to imagine a day when they decide that our blasphemous and pornographic industry needs to be more tightly regulated — or even made illegal?

This may sound like bluster and hyperbole, but it is not. Just ask those who survived the smoke industry crackdown of the late ’80s.

Think about it. A woman’s right to make her own decisions regarding abortion, reproductive rights and healthcare choices has tremendous majority support in this country, and yet those rights are being undermined by the minority viewpoint and minority control. The same can happen to our industry. We cannot count on the courts, legislatures or other institutions to protect us.

So, how do we avert that outcome?

For a start, vote! Not just for president, but for Congress, state legislators, secretaries of state, the dog catcher and everything in between. Know what your representatives stand for — and if they do not represent your views, vote them out of office. Work to get those of like mind in positions of power.

Tell your friends and family, and become active in the process. Donate money or time if you can. If possible, engage in grassroots advocacy efforts. We can all help educate the public about protecting the pleasure and sexual wellness industry — and their own rights as consumers and citizens. Support groups that protect those rights, such as the Free Speech Coalition.

By leveraging our collective voice, we can work toward safeguarding our industry from potential threats posed by moralistic conservative political agendas and the culture war. Our democracy thrives when every voice is heard and every vote is counted. Let’s secure our industry’s future by actively participating in the democratic process. Our industry, and American democracy itself, could hang in the balance.

Ken Sahn is the president of pleasure products distributor Holiday Products.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Managing Inventory With AI Helps Retailers Stock Smarter

If you’ve ever stood in a stockroom looking at a wall of unsold merchandise, then you know this basic truth: Your inventory is an asset — until it starts gathering dust. But how do we predict what customers want? That’s the eternal retail dilemma.

Zondre Watson ·
opinion

A Retail Guide for Boosting Sales in the Often-Overlooked Nipple Play Category

When it comes to sex toys, one area of the body that often gets overlooked by both consumers and salespeople is the nipples. Even though human nipples are packed with nerve endings and are sensitive and responsive across genders, they frequently get ignored as a focus for pleasure products — usually simply because nipple toys are small and come in tiny packaging.

Sara Gaffoor ·
opinion

What Sexual Wellness Brands Can Learn From Taylor Swift

Taylor Swift is an undeniable cultural force, but her superpower isn’t just music. From surprise album drops on podcasts to billion-dollar tours, the Swiftie empire has turned into a global movement in large part thanks to effective marketing.

Naima Karp ·
opinion

How Humor Breaks the Ice in Adult Retail

Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort.

Alexandra Bouchard ·
trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·
profile

WIA Profile: Sara Gaffoor

Though it may seem surprising to outsiders, industry veterans are well acquainted with the self-esteem, personal growth and rewarding career achievements that can come with a job in the sex toy space.

Women in Adult ·
profile

Zhe Founder Karyn Elizabeth Creates Gender-Affirming Lingerie Fashion

For years, the mainstream lingerie market has been shaped by narrow beauty standards and cisnormativity, with little room for gender diversity. Most lingerie is designed to fit cisgender female bodies, while trans people are often forced to go DIY with uncomfortable solutions like pantyhose, duct tape and ill-fitting shapewear.

Naima Karp ·
profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
opinion

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Zondre Watson ·
opinion

What Retailers Gain by Partnering With Family-Run Brands

In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes far beyond pricing and product margins.

Briana Watkins ·
Show More