opinion

How Mainstream Can Show Respect in Its Appropriation of Fetish Wear

How Mainstream Can Show Respect in Its Appropriation of Fetish Wear

Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. This visibility of fetish clothing raises important questions about respect for its origins and the cultural significance of fetish wear.

The influence of fetish wear on mainstream fashion is not a new or shocking revelation. In 1974, Vivienne Westwood and Malcolm McLaren opened a shop selling sex and bondage wear; since then, fetish wear has made its way to Fashion Week and high-end events across the globe. Even Kim Kardashian has been seen in latex gowns and gimp masks. It’s a topic that comes to the fore periodically, and always sparks debate about cultural sensitivity and the fine line between appreciation and appropriation.

Like all trends, the popularity of fetish wear, such as chokers and harnesses, will ebb and flow.

In particular, it raises important questions about hypocrisy. For example, earlier this year, luxury fashion house Balenciaga introduced a campaign featuring images of children holding teddy bears, with the teddy bears dressed in fetish gear. Following huge backlash from both the fetish community and the fashion industry, the brand quickly removed those images and issued an apology.

The inclusion of fetish gear in an ad with children was clearly inappropriate, but the response also highlighted a pervasive issue within popular culture and fashion: Controversies like this reinforce the idea that fetish wear is “bad” and outrageous. That may be true in this particular instance — fetish wear being used in ads featuring children — but among consenting adults, fetish wear should not be a target for condemnation and marginalization.

This issue is even more concerning because fetish gear also constitutes a “uniform” for many sex workers who provide fetish services, and who face discrimination and stigmatization on a daily basis because of their jobs. On a regular basis, sex workers are discriminated against, undermined, assaulted and even murdered, yet our work uniform is paraded at the Met Gala as a gimmick. Why is fetish gear applauded on the red carpet, yet frowned upon when worn by sex workers — or simply by people for whom it represents more than a costume?

Like all trends, the popularity of fetish wear, such as chokers and harnesses, will ebb and flow. However, discrimination against sex workers and their clothing will unfortunately remain. Femdom artist and dominatrix Mistress Iris summed it up accurately when she said, “The sad reality is that people who inspired this get erased from the public, while people who kind of appropriated it get to keep existing.”

The fetish community is known to be welcoming and inviting, but when fetish wear is produced — often shoddily — for mass consumption, respect for its origins gets lost. This lack of respect, paired with the stigmatization that already exists, further marginalizes the communities that created and inspired these styles. That is why it is especially frustrating to see celebrities, fashion brands, and civilians don fetish wear without acknowledging its origins.

Those who seek to make fetish wear mainstream need to engage with the communities that originated fetish wear, asking for their consent and input before creating a “trend” or “costume” of their clothing. Collaborations that are respectful, informative and mutually consenting can help bridge the gap between appropriation and appreciation, and will ensure that fetish wear is portrayed with integrity and sensitivity.

If the fashion community is not ready to celebrate sex workers’ and the fetish community’s impact on fashion, then we — as people who must deal with hateful comments and worse — would appreciate it if they would refrain from turning up at the Met Gala in harnesses and full latex.

Countess Diamond is a U.K.-based professional dominatrix. She is an artistic dominant who thrives on psychological control with a goal to improve lives, support her clients and help them embrace their sexualities. Her specialties include mental domination, chastity and financial domination, along with sex workers’ rights, the future of sex work and parenting as a sex worker.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How AI Is Turning Adult Retailers Into Developers, No Degree Required

Every long relationship with software hits a point where you realize the tool isn’t exactly what you need. It does what the vendor assumes you need, often created by engineers who have never counted units in a stockroom or looked at countless stockouts and wondered which ones really matter.

Zondre Watson ·
opinion

Why Discretion Has Been the Defining Force in India's Sex Toy Market

One of Besharam’s earliest customers contacted us three times before placing an order. Not about the product, but about the packaging. “Will anyone know what’s inside?”

Raj Armani ·
profile

Julie Stewart on Leading Sportsheets While Honoring Its Family Roots

When Sportsheets founder Tom Stewart retired at the start of 2020, he left the company in the capable hands of his sister, Julie Stewart. Since taking over as CEO, she has guided Sportsheets through an era of transformation, resilience and renewed purpose.

Ariana Rodriguez ·
profile

Tracy Eagle Soars as Co-Boss of Betty's Toy Box

They say sisterhood is powerful. For proof, you need look no further than Tracy and Carolyn Eagle, two sisters who have built not just one but three online retail brands together.

Women In Adult ·
profile

Essence Protection Brings Specialized Coverage to Adult Retail

For adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.

Colleen Godin ·
opinion

How Retailers Can Get the Most Out of Trade Shows

Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.

Rin Musick ·
opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

Automating Retail Accounting With AI

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
Show More