Spring Marketing Ideas to Grow Your Retail Sales

Spring Marketing Ideas to Grow Your Retail Sales

Spring is upon us, and though winter seems reluctant to depart, beautiful weather will be here before we know it. I love this time of year and can’t wait to get out in the garden. Plus, as the days get longer and people’s moods improve, their thoughts will inevitably turn to pleasure.

They don’t call it ‘spring cleaning’ for nothing.

Spring is the perfect time to update your website’s look and prepare your store to welcome all that fresh energy headed your way.

Spring is a great time to clean out your closet and give your house a deep breath of fresh air, and the same goes for your store. It is a great time to open the doors and windows, let a bit of that spring energy into your space and schedule an all-staff work day to update your stock and your store. Even if you have good cleaning services and your employees are very disciplined, spring is still a great time to evaluate what you moved in your winter sale days between Christmas and Valentine’s Day, and to see where your stock can be refreshed or moved along by your spring marketing campaigns.

What is the dust telling you?

I always find it helpful to get staff input on new ways to display things in the store. Flip the stock around, and be sure to dust and clean boxes as you do. Pay attention to where dust is accumulating on your stock and ask yourself if you have some odds and ends you might want to mark down or create a promotion with. Those dusty spots may also be telling you to add some light to a dark corner or brighten up the merchandise in that area. Be sure to move obstacles out of the way so people feel more comfortable shopping and walking through.

Bright colors make ‘spring fling’ items stand out.

Spring merchandising is all about fresh ideas and fresh inventory. Consider enhancing your customer experience by bringing in a new planogram with fresh, bright colors. Try bringing in old favorites in new colors and see if you can quickly turn your inventory that way. I often use fresh flowers in the store, even some I snipped from my own garden. Bringing in the outside can make everything feel a little sweeter and fresher.

Marketing efforts should never stop, but spring is a great time to take advantage of all that ambient enthusiasm. Instead of running expensive campaigns for new customers, make the most of the ones you have. Ensure your staff is communicating effectively with each customer, getting in their head to make sure they leave with everything they need to execute whatever fantasy brought them into the store. Take advantage of the extra spring traffic with add-on promotions. Run a sales game with your staff to see who can sell the most lube or toy cleaner.

Host a spring savings event and partner with relevant businesses.

As adult retailers, we rarely get invited to the local chamber of commerce meetings, but you can always throw the party you would like to be invited to. Springtime is the perfect excuse to network with other local businesses and can be a great time to host an event.

Consider hosting an in-store event like a bridal show. Bridal vendors are always looking to catch brides early in the decision-making process, and by displaying at a vendor event, they may catch prospective customers who are in love but not yet thinking of marriage. We did a bridal show where we invited bachelorette-related businesses to promote themselves at our store. We connected with a local limousine company that occasionally brings us groups of girls to shop together.

Think about cross-promoting with vendors who can do other sorts of events for your clients. A good boudoir photographer is worth their weight in gold these days, and every social club I know does theme parties that a good caterer can take to the next level.

Work tax season into your marketing efforts.

With a bit of extra money in their pockets from a tax refund, customers find it easy to indulge in an item that will make them feel good, so make sure to have some luxurious upgrades available in your store. Draw attention to them with designer scarves under the product, or cellophane packaging with a pretty gold bow to help scratch the itch for indulgence. Setting up a “good, better, best” display will help customers see the difference in performance they can expect for a bit more of an investment in their toy.

Don’t forget to update your online presence too.

Google your store and make sure all your listings have the right information. Update pictures of your store, especially after you have dusted and brightened it. Make sure the online presentation matches the in-store experience.

We small business owners wear all the hats, but don’t be afraid to delegate some of these ideas. Just think of spring as a creative opportunity to refresh your approach, update your website’s look, prepare your store to welcome all that fresh energy headed your way — and increase your cash flow. 

Tami Rose is a sexpert and the owner of Mississippi-based adult retailer Romantic Adventures.


Copyright © 2023 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles


Tips and Insights for Building Retail Success With Google Ads

Building a successful Google Ads campaign can be a time-consuming process, and tasks such as selecting the right setup and bidding strategy can feel overwhelming to those unfamiliar with the platform’s endless acronyms, like PMAX, SSC, LIA, DSA and ROAS.

Lauren Bailey ·

Boutique Blazers: A Look at How Savvy Indie Retailers Are Navigating Latest Trends

Despite the rise of the internet, online shopping and the explosion of social media galloping across phone screens at an unprecedented pace, the centuries-old brick-and-mortar method of retail maintains its relevance by offering unique in-store experiences.


Kix'ies Founder Samantha DeMartini Aims to Revolutionize Sexy Fashion

“I was 17 years old and getting in a boy’s truck for a ride home,” she recalls. “The most popular boy at school! But as I climbed in, my skirt got stuck in my backpack, exposing my ‘nylon butt.’ You know, when a girl’s rear end is smushed into a pair of high-waisted nylon tights.”

Colleen Godin ·

Dr. Picolya McCall-Robinson Aims to Improve Oral Sex With SugahLipz

Dr. Picolya McCall-Robinson first conceived her idea for an oral-sex enhancement product through her work as a licensed psychologist. She observed that many of her clients, individuals and couples alike, were struggling with questions, concerns and discomfort related to their sex lives — particularly oral sex.

Sofia Barrett-Ibarria ·

A Look at the Power of Exclusive Brands in Adult Retail

One of the biggest challenges facing both brick-and-mortar and ecommerce adult retailers is staying ahead of the competition — namely, megasites like Amazon and big-box stores that offer a vast array of products at substantially lower prices.

Hamed Bosset-Allen ·

Tips for Sourcing Valuable Product Reviews, Driving Sales

The truth is, online product reviews are one of your most underrated ecommerce tools for generating revenue and converting sales. In fact, online reviews can be even more important than brand loyalty, free shipping, product quality or even price.

Carly S. ·

How to Advise Customers on G-Spot Stimulation

The clitoris and the G-spot. Between them, these two anatomical features dominate both popular discourse about sexual pleasure and the world of adult pleasure products. There are countless toys designed to stimulate the clitoris and/or G-spot, whether separately, in succession or simultaneously.

Vanessa Rose ·

Circumventing Unfair Advertising Standards Against the Pleasure Industry

In 1964, a cinema owner was prosecuted for obscenity for showing Louis Malle’s “The Lovers.” The case became sensationalized news and went all the way to the Supreme Court. This led to Justice Potter Stewart nebulously defining “hard-core pornography” by originating the infamous phrase “I know it when I see it.”

Julia Margo ·

How to Introduce Shoppers to Shibari

As consumers’ curiosity about BDSM continues to grow, driving them to explore this kink more and more deeply, we are seeing demand for gear specific to particular activities. The market for rope play has been expanding — particularly due to interest in shibari.

Rebecca Weinberg ·

Understanding the Distinctions, Interplay Between Logos and Brands

In the multifaceted universe of marketing and branding, two elements — logo and brand —are frequently misinterpreted as interchangeable. Despite this common misperception, the two possess distinct characteristics.

Joe Powell ·
Show More