profile

Deja Vu Love Boutique Brings Las Vegas Touch to Adult Retail

Deja Vu Love Boutique Brings Las Vegas Touch to Adult Retail

It’s not a genuine trip to Sin City without popping into an adult store. Nothing concludes a night out at the clubs, casinos and bars quite like giggling at a wall of dildos with your drunk friends. Deja Vu Love Boutique, the original sister business to the Deja Vu strip clubs, hopes to be the lucky Las Vegas sex toy shop to play host to your group of revelers.

The Deja Vu group consists of over 200 adult brick-and-mortars worldwide. About half of those are Deja Vu Love Boutiques, catering to the curious couple or single, with a focus on employing knowledgeable staff and maintaining a shame-free environment. The Las Vegas team, however, has a few extra tricks up their sleeves to wow customers with the kind of high-end, fabulous "Vegas" experience you’d expect from a shop on the Strip.

Many team members have helped mold our brand into what it is today.

Megan Swartz leads the charge at Love Boutique Las Vegas as director of purchasing, a job that spans just about everything in the adult retail world, from distribution and vendor communications to team-building and educating. Swartz gives credit to “the entire chain” for creating a retail environment where her staff and customers can truly thrive and revel in the best that sex-positive adult boutiques have to offer.

“I believe Deja Vu as a whole has done a great job of raising the standards of adult retail and our Las Vegas locations have helped pave the way,” touts Swartz. An active member of the adult business community, Swartz has become synonymous with Deja Vu Love Boutique Las Vegas, and the spokesperson for the company’s ethics and values in the pleasure industry.

“Love Boutique Las Vegas exudes class, sophistication and maximum variety at every turn,” says Swartz. “Our community in Las Vegas has a great appreciation for our stores. We have very large locations that cater to all needs. Our aim is to make everyone feel comfortable and included.”

Swartz says the secret to Deja Vu Love Boutique’s success is no secret. From the moment customers walk through the doors, they are welcomed by sales associates carefully chosen to become Vegas’ most trusted sexperts and masters of the sale.

“We focus on catering to every guest regardless of background by employing only the best-trained team in the industry,” says Swartz. “We really look for team members who are trainable, moldable team players. If you can’t sell and upsell, then you won’t be a fit. Our initial training program takes many weeks, and it is very rigorous in addition to our monthly training sessions and daily coaching.”

Whoever makes the cut is promised a fulfilling role on the LV Love Boutique team, where every member matters in catering to a diverse group of consumers.

“Many team members have helped mold our brand into what it is today,” says Swartz. “We believe in extraordinary customer service, and our whole team exemplifies that. There are many standout members, but when it comes to comfort and education, Silvia Sandoval is by far one of the best our company has to offer. Silvia can make any guest feel comfortable. With her wealth of product knowledge, she makes sure every guest leaves our store with the proper education on products that will suit them.”

A road trip through the Stratosphere area — the northwest section of the Las Vegas strip, named for the area’s famous, eponymous observation tower, hotel and casino — isn’t complete without a stop at Love Boutique, even if you don’t exit with a vibrator. In fact, the Deja Vu family of businesses could easily fill up an entire day during your next Vegas vacation.

“My location is unique because it offers additional services outside of retail, such as our pole fitness studio, Crash Academy. We also offer adult-themed escape rooms, Escape Vegas XXX,” says Swartz. “The boutique is attached to our gentlemen’s club, Deja Vu Showgirls, and also shares the property with the Erotic Heritage Museum.”

The Crash Academy dance studio offers the full menu of pro showgirl-worthy offerings, like pole classes for fitness, skill and flexibility, and introductions to the Lyra hoop and aerial silks, all taught by expert instructors.

Ladies’ night events and girls’ nights out, bachelorette parties and even divorce parties — because why not, it’s Vegas? — can also book private sessions. No matter who’s in your soiree, Crash Academy promises guests that they’ll learn a full dance routine that’s a fit for all body types and fitness levels, ages and genders, along with a few saucy moves they can take home to a partner.

When guests have run the gamut of performance-style fitness, they can try their luck at solving the nation’s only adult-oriented escape challenge. Located right inside the boutique, Escape Vegas XXX hosts two escape room party options with decidedly Strip-esque themes of sex and drugs.

In “Mr. Grey’s Red Room of Pain,” mystery solvers take on the case of the tied-up Anastasia Grey, who’s discovered bound at Mr. Grey’s estate, just minutes after placing a disturbing phone call to her friends. Party-goers must free Ana from her ropes to win.

Fans of stoner humor are asked to find the antidote to a poisoned strain of cannabis in “Reefer Madness,” a team puzzle that gives guests an hour to get the cure into the hands of a doctor before concluding their evening.

“We feel these two concepts within our 45,000-square-foot superstore makes our store very unique,” Swartz said, “in addition to its claim as the largest adult store in the world!”

At press time, Swartz is looking forward to her two-decade milestone with the Love Boutique chain.

“I began my career with Deja Vu straight out of high school and will be celebrating my 20th anniversary in a few weeks,” she said. “I have always loved this company because of the people I work for. From the moment I met the owner, I knew I was in a great place where the opportunity for growth and creative freedom was evident.”

She reveals that in the wake of COVID regulations, her store bounced right back to normal and overflowed with customers as soon as it reopened. Despite 2021’s pandemic fluctuations and some minor staffing issues, Swartz says, the LV Love Boutique ended the year on a high note with strong sales numbers.

“I have been fortunate to work at multiple locations throughout the years, learning invaluable lessons that have shaped me into who I am today. Each location brought new obstacles, but I embrace changes and challenges,” explains Swartz. “Recently, I have shifted my focus to distribution and vendor relations to secure the best possible deals and service for the buying power we possess.”

Next up, Swartz and her team are prepping for the return of Love Boutique’s annual carnival, a customer appreciation evening of games and prizes that drew 400 attendees in 2019.

As the Vegas Strip returns to full swing with tourists, regulars and all characters in between, Megan Swartz and the Deja Vu Love Boutique pleasure experts will happily remain a staple of the Sin City experience.

“We have all seen how the world can shift in an instant. But our industry has faced many challenges through the years and will continue to adapt and evolve,” Swartz concludes. “We hope to see growth and success with all our colleagues and competitors alike.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
opinion

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Zondre Watson ·
opinion

What Retailers Gain by Partnering With Family-Run Brands

In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes far beyond pricing and product margins.

Briana Watkins ·
opinion

How the 'Back Massager' Vibrator Became the World's Most Versatile Sex Toy

Wand vibrators are once again having a pop culture moment. Recently, Harry Styles expanded his lifestyle brand, Pleasing, by introducing a “Pleasing Yourself” double-sided wand vibrator developed in collaboration with sex educator Zoë Ligon.

Naima Karp ·
opinion

Strategic Retail Buying in a Shifting Pleasure Economy

Retail buying has never been a static job, but recent volatility in pricing, caused by shifting tariffs, global import costs and freight variations, has demanded a new level of agility for adult industry buyers and managers. As business expenses rise, so does the pressure to optimize the return on every product.

Rin Musick ·
profile

WIA Profile: Cynthia Wielgosz Elliott

The past year has been a challenging one for the team at premier lubricant manufacturer Sliquid. Late in 2024, company co-founder Dean Elliott passed away after battling cancer, though he managed to flash his wide, signature grin until the very end.

Women in Adult ·
opinion

Michigan's Intimate Ideas Offers Playful Retail Setting for Wide Range of Shoppers

Jerry Manis, the regional manager of Intimate Ideas’ Michigan stores, never planned on working in adult retail — but he says it’s turned out to be a surprisingly rewarding gig.

Quinton Bellamie ·
opinion

Kraig McGee Blends Family Values, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
Show More