The pleasure industry’s favorite Canadian manufacturer hasn’t dropped the ball since the pandemic insanity of March 2020. In fact, Ontario-based sex toy company BMS Factory is aiming to score big this year with new product launches, digital marketing initiatives and ever-evolving business strategies.
Led by president Steve Bannister, the team at BMS Factory says that despite undergoing a few changes while pivoting toward “the new normal,” they’re still healthily thriving.
At the end of the day, the future of BMS lies within the overall reflection of our products.
“As you know, BMS strives to provide the very best products in the sexual wellness industry with quality products, which has in turn built us a reputation that stands as unique in the minds of our clients,” says marketing and admin coordinator Ally Garofalo. “Orders are still flowing through and we’re still taking each one with care as we were previously. We have been resilient to the obstacles faced by many in the past year or so.”
In the absence of travel, BMS staff have transitioned to virtual customer service offerings to remain attentive to clients at home and abroad. Additionally, the company has equipped every brand offering with copious amounts of information, which can be found in product listings or via virtual training sessions with B2B customers.
“We’re staying connected to our industry simply by providing more knowledge on products,” notes Garofalo, ”and it didn’t take a pandemic for this mindset to take shape.”
Most recently, you’ll find Team BMS shouting about their latest freak-a-delic toy launch. Dubbed the Naked Addiction, this 7.5-inch thrusting and rotating penis-shaped vibrator has earned the nickname “The Freak” for its wildly captivating motions. “It is not like anything you’ve ever seen before, because it can do all three functions simultaneously or independently,” says Garofalo.
The Naked Addiction comes equipped with a remote for hands-free play, a strong, harness-friendly suction cup, and high-grade silicone finish made to last.
“The sheer realism paired with the dynamic functionality is a match made in heaven,” Garofalo said.
BMS is also excited to showcase their bullet vibrator, the Bullet Point, and the ultra-colorful Cocktails by Addiction brand line.
The Bullet Point is a four-inch, pointed bullet vibe with 10 functions, USB charging capabilities, and four color choices of black, pink, purple and teal.
With their pastel tones, the Cocktails by Addiction line is a breath of fresh air for dildo collectors, against a boutique wall of typical skin tones.
“[They make] us forget about our worries, wishing we were somewhere on a beach with a drink in hand,” muses Garofalo.
So how does a veteran manufacturer keep things fresh, especially when redesigning classics like bullet vibes and realistic dildos? Before launching into creative mode, president Steve Bannister circles back to a simple question: Why is said product being brought to market?
Garofalo says the answer is an undying love for changing the game.
“BMS puts tons of passion into product development,” she explains, “which then translates into enhancing the quality of the product, and how the end-consumer interacts with it.”
Garofalo explains that it’s easy to take any given product, such as a dong, and ask oneself how it could possibly be so special, given that most sex toy businesses pump them out by the thousands.
“Where BMS stands [out] is the behind-the-scenes action that went into the making of the product,” she reveals.
Pointing to BMS’s Naked Addiction line, Garofalo thinks customers will be pleasantly surprised by what these products can do and how they can interact with them.
“Our product development team gave this entire line a thorough process from start to finish and wanted the end result to be an ultra-realistic, unparalleled experience,” says Garofalo.
At BMS headquarters, Garofalo says, each team member injects their own expertise when it comes to the development of new products. Every launch becomes exponentially more exciting when the entire office is involved in the overall design and marketing process.
“For the Naked Addiction, the whole team was hands-on-deck to produce a product that was really meant for anyone, from a novice beginner to the most experienced sex toy user,” says Garofalo.
Team BMS hopes clients remember that the company’s quality standards always come down to power and function.
“At the end of the day, the future of BMS lies within the overall reflection of our products,” says Garofalo, “as the quality speaks for itself, which in turn reflects in our sales.”
As time progresses, BMS says they’ll aim to constantly evolve their products to become the best versions available, particularly in the motor department. They say customers can rest assured that BMS motors will continue to provide ultimate power without sacrificing quietness.
What does the future hold for BMS Factory in the Great North?
If you’re looking to follow in the COVID-proof footsteps of BMS Factory, Garofalo points to the two Cs of success: clients and consumers.
“We are always listening to our clients’ requests as we work towards finding solutions and improving items for the end consumer,” she concludes.
