The folks behind Snail Vibe have seemingly put in the research and development to bring something truly unique to market (and that's a term we hear thrown around a lot in product launches).
At first glance, the Snail Vibe resembles an umpteenth re-vamp of a dual-stimulation vibrator, which is partially true. However, the Snail throws vibrator collectors for a whirl with a quick demo.
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“With an insertion length of 140 mm, Snail Vibe is the world’s first truly dual-action vibrator,” say the people behind Spiritus & Co., Snail Vibe's alma mater. “No matter how you experiment with penetration, the clitoris will never lose contact.”
When at rest, Snail Vibe certainly does resemble a snail, with a round, curled shell, elongated body and a bulbous head. As Snail is inserted, the vibrating “head” shape rolls against the clitoris as the “body” extends inward, rumbling as it goes with a second motor.
Snail Vibe's inventors say their proprietary design relies on "synchronous frictional stimulation of the external and internal erogenous zones;” an operative description that the creators have yet to singularly name. In fact, they're currently running a consumer contest to come up with a more marketing-friendly descriptor.
Team Snail Vibe is as incognito as it gets, even for the sex toy industry. The inventors — as they've asked to be titled — aren't yet “out” to the world as vibrator designers, and they currently conceal their names, faces and exact location. A brief browse of their online presence and XBIZ Europa Awards accolades, (and the telling way they've spelled the word “mould” with the letter U), reveals they're likely based in Europe. Their interview implies that they're a real-life couple, too, but that's as far as they'll publicly hint for now. Even their website is rather vague; beyond copious amounts of product education content, of course.
Appropriately enough, the Snail Vibe's shape initially inspires a commonly asked question: “Can you guess what this is?”
“To be correct, it is a spiral,” says the inventor. “Galaxies, some plants, and of course snails have this ancient form, which comes in hand[y] for our vibrator.”
According to the inventors, the metaphorical egg came first and later grew into the chicken — er, snail — that it is today. Snail Vibe's design was born while the creative pair worked on a completely different product prototype.
Snail Vibe's backstory (or what its founders will tell, anyway) began like many a single-product company — with a couple of unsatisfied customers.
“There are many stories of how the consumer, unable to find a suitable product, came up with it himself and became the manufacturer. We went that way,” say the inventors.
“We created our first homemade sex toy in the mid-2000s, and it already was an innovative idea ... for which we even got a patent,” they recall. “At Snail Vibe, we evolved that idea through an out-of-box solution that required the most advanced technology to implement.”
The team began working with a manufacturer in 2017, a meticulous process that included re-making molds, updating the battery and other components, and improving on the overall technology. After two years, Snail Vibe was finally ready for market.
Of course, Snail Vibe's launch landed just before COVID hit.
“We [had] just placed another order, [but] our factory in China stopped for many months. The industry as a whole felt a strong blow, which touched us as well, and we made every effort to stay afloat,” say the founders. “Our advantage is that by moving to B2B, we stayed on the side of the consumer and understood exactly what product people expect.”
Aided by the company's 2020 XBIZ Europa Award for Innovative Sex Toy of the Year, Snail Vibe's originality has attracted customers and wholesalers alike. Beyond catching the eye with its double spirals, the creators point out that the clitoral motor of Snail Vibe is twice as powerful as the vaginal one.
“Consumers loved it, especially since we made five levels of vibration for each of the five patterns,” says Team Snail Vibe.
“We have extended regional distribution and are open to expanding business ties,” the inventors proclaim to future pleasure industry partners. “We welcome new contacts and will consider any — even the most unexpected promotional ideas.”
The company has already set their sights on a new product launch, which is regaining speed after a COVID hiatus.
“We had two versions [of Snail Vibe] during the development stage, for her and for him. The second one had to be postponed because of the pandemic, but the work on it did not stop and even new solutions appeared,” hint the designers.
If you're curious about the penile iteration of Snail Vibe, take a peek at the company's Instagram page, @SnailVibe. It's essentially a stroker with rolling, vibrating action, and appears even more curiosity-inducing, if you can believe that.
Team Snail encourages conversation and comments surrounding their not-so-spineless invertebrate design. These elusive industry newbies have thrived in the environment of the pleasure space thus far.
“We are grateful to our colleagues...[and] to those who are interviewing, writing articles, reviews and helping us in every way to promote Snail Vibe. We are honored to be part of this community,” say the company founders. “Every like, comment and DM gives us power.”
Whatever you may think of the last decade's barrage of wild and often animal-shaped designs, there's no doubting that the folks at Spiritus & Co. are on to something ... slimy, but in the good, sexual way.
