profile

Snail Vibe Puts a Literal New Spin on the Dual-Stim Vibrator

Snail Vibe Puts a Literal New Spin on the Dual-Stim Vibrator

The folks behind Snail Vibe have seemingly put in the research and development to bring something truly unique to market (and that's a term we hear thrown around a lot in product launches).

At first glance, the Snail Vibe resembles an umpteenth re-vamp of a dual-stimulation vibrator, which is partially true. However, the Snail throws vibrator collectors for a whirl with a quick demo.

We are honored to be part of this community — every like, comment and [direct message] gives us power.

“With an insertion length of 140 mm, Snail Vibe is the world’s first truly dual-action vibrator,” say the people behind Spiritus & Co., Snail Vibe's alma mater. “No matter how you experiment with penetration, the clitoris will never lose contact.”

When at rest, Snail Vibe certainly does resemble a snail, with a round, curled shell, elongated body and a bulbous head. As Snail is inserted, the vibrating “head” shape rolls against the clitoris as the “body” extends inward, rumbling as it goes with a second motor.

Snail Vibe's inventors say their proprietary design relies on "synchronous frictional stimulation of the external and internal erogenous zones;” an operative description that the creators have yet to singularly name. In fact, they're currently running a consumer contest to come up with a more marketing-friendly descriptor.

Team Snail Vibe is as incognito as it gets, even for the sex toy industry. The inventors — as they've asked to be titled — aren't yet “out” to the world as vibrator designers, and they currently conceal their names, faces and exact location. A brief browse of their online presence and XBIZ Europa Awards accolades, (and the telling way they've spelled the word “mould” with the letter U), reveals they're likely based in Europe. Their interview implies that they're a real-life couple, too, but that's as far as they'll publicly hint for now. Even their website is rather vague; beyond copious amounts of product education content, of course.

Appropriately enough, the Snail Vibe's shape initially inspires a commonly asked question: “Can you guess what this is?”

“To be correct, it is a spiral,” says the inventor. “Galaxies, some plants, and of course snails have this ancient form, which comes in hand[y] for our vibrator.”

According to the inventors, the metaphorical egg came first and later grew into the chicken — er, snail — that it is today. Snail Vibe's design was born while the creative pair worked on a completely different product prototype.

Snail Vibe's backstory (or what its founders will tell, anyway) began like many a single-product company — with a couple of unsatisfied customers.

“There are many stories of how the consumer, unable to find a suitable product, came up with it himself and became the manufacturer. We went that way,” say the inventors.

“We created our first homemade sex toy in the mid-2000s, and it already was an innovative idea ... for which we even got a patent,” they recall. “At Snail Vibe, we evolved that idea through an out-of-box solution that required the most advanced technology to implement.”

The team began working with a manufacturer in 2017, a meticulous process that included re-making molds, updating the battery and other components, and improving on the overall technology. After two years, Snail Vibe was finally ready for market.

Of course, Snail Vibe's launch landed just before COVID hit.

“We [had] just placed another order, [but] our factory in China stopped for many months. The industry as a whole felt a strong blow, which touched us as well, and we made every effort to stay afloat,” say the founders. “Our advantage is that by moving to B2B, we stayed on the side of the consumer and understood exactly what product people expect.”

Aided by the company's 2020 XBIZ Europa Award for Innovative Sex Toy of the Year, Snail Vibe's originality has attracted customers and wholesalers alike. Beyond catching the eye with its double spirals, the creators point out that the clitoral motor of Snail Vibe is twice as powerful as the vaginal one.

“Consumers loved it, especially since we made five levels of vibration for each of the five patterns,” says Team Snail Vibe.

“We have extended regional distribution and are open to expanding business ties,” the inventors proclaim to future pleasure industry partners. “We welcome new contacts and will consider any — even the most unexpected promotional ideas.”

The company has already set their sights on a new product launch, which is regaining speed after a COVID hiatus.

“We had two versions [of Snail Vibe] during the development stage, for her and for him. The second one had to be postponed because of the pandemic, but the work on it did not stop and even new solutions appeared,” hint the designers.

If you're curious about the penile iteration of Snail Vibe, take a peek at the company's Instagram page, @SnailVibe. It's essentially a stroker with rolling, vibrating action, and appears even more curiosity-inducing, if you can believe that.

Team Snail encourages conversation and comments surrounding their not-so-spineless invertebrate design. These elusive industry newbies have thrived in the environment of the pleasure space thus far.

“We are grateful to our colleagues...[and] to those who are interviewing, writing articles, reviews and helping us in every way to promote Snail Vibe. We are honored to be part of this community,” say the company founders. “Every like, comment and DM gives us power.”

Whatever you may think of the last decade's barrage of wild and often animal-shaped designs, there's no doubting that the folks at Spiritus & Co. are on to something ... slimy, but in the good, sexual way.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Kraig McGee Blends Family Biz Experience, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
Show More