opinion

A Look at How the Social Distancing Brought Pleasure Products Biz Closer Together

A Look at How the Social Distancing Brought Pleasure Products Biz Closer Together

The adult industry has once again proven itself to be resilient, even in the face of a global crisis like the coronavirus. Sales are currently strong; our people are working as best they can under strict new guidelines and the community has rallied.

It goes without saying, really, that the last few weeks have felt incredibly strange — certainly, with the most widespread disruption I’ve experienced in my lifetime. As COVID-19 continues to run rampant globally it’s been increasingly tough for all of us — not just at work in the adult industry, but personally too.

Who’d have thought a global pandemic could be such an effective team-building experience?

During what is an extremely hard time for a lot of our family and friends, adult retail online seems to be performing strongly. Whether that’s down to couples on lockdown together and experimenting, or people on their own with a lot more time available to try something new — the effect seems to be a healthy interest in sex toys! Sex takes our minds off everything going on with the outside world, however briefly, so I like to think that all of us making or selling adult toys are helping people cope in a small way. Whatever the exact reasons, at ElectraStim we’re not taking it for granted and hope we’re bringing some fun into people’s lives during a difficult time.

The U.K. government announced lockdown as a country on March 23; restricting all movement to essential functions only. If you can work from home, you must. Outdoor exercise is allowed, and we can venture out to get supplies from the supermarket, but otherwise we’re encouraged to stay indoors. We don’t know how long this will last, so in the meantime the ElectraStim team are getting used to a very different way of working. Never have we used video chat so much in our lives and I’m sure my colleagues are sick of my cat trying to join in!

Our first priority when the lockdown came was to ensure that our staff and customers were protected. Before the 23rd we were already strictly observing social distancing and hygiene rules both in the office and the workshop. We’re a small team, so it’s already fairly easy for us to stay two meters apart at all times if we need to. However, since the official lockdown we made the decision that one or two people would take turns visiting the warehouse to pack and dispatch orders. The rest of us are working from home, so to the outside world ElectraStim will appear to be running as normal. It’s a little inconvenient, and we definitely miss our team tea breaks, but ultimately it means we can continue to operate without putting ourselves or our customers at risk. Although we’ve always been a close-knit team, it would have been easy for us to just communicate with each other in work emails, but we’ve all made an effort to check in personally with our colleagues. Who’d have thought a global pandemic could be such an effective team-building experience? Every cloud has a silver lining and we’re making sure to celebrate the positives.

As a manufacturer that sells directly to stores, we’re particularly mindful of the effect international lockdowns have had on the brick-and-mortar side of the industry. Even if it’s just a silly tweet or a quick email, we’ve been checking in with all of our stockists and industry friends; not to find out their situation from a business perspective but to lend our support (and an ear) wherever we can. Ultimately, this situation affects all of us and it takes hardly any effort to connect with people on a personal level.

I’ve worked in a pretty eclectic range of industries in my time, but I firmly believe that the adult industry and the wider community contains some of the most caring and welcoming people I’ve ever known professionally. The number of emails I’ve had in the last fortnight from within the industry with the sign-off “Stay safe” has been a strange but moving experience. And I don’t doubt for a second that every one of those has been genuine. The adult industry community (and I’m including bloggers, porn actors, podcasters and everyone else involved) has shown care and compassion in a million different ways over the last few weeks. It’s cheesy, but we’re all in this together and I’m proud to be part of this industry during such a weird and scary time.

I’d be naïve to not prepare myself for the situation to get a lot tougher. None of us can see what’s coming in the future, but what I am confident in is that when the world starts to return to normality the adult industry will thrive once again.

From me and the rest of the ElectraStim team, we hope you and yours are keeping safe.

Claire Blakeborough is the marketing manager at ElectraStim.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Look at How Customer Demographics of Full-Size Sex Dolls Have Evolved

For a long time, sex dolls were dismissed as cheap novelties used by lonely heterosexual men. This was especially true of early, inflatable versions, which became the butt of jokes in pop culture. However, things have changed dramatically.

Rebecca Weinberg ·
opinion

Why Getting Back to In-Person Events Is Imperative for Pleasure Biz

Even before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and managing nearly all of our business from behind a screen.

Sean Quinn ·
opinion

What Pleasure Brands Need to Know About Celebrity Endorsements

The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.

Kathryn Byberg ·
trends

The Next Wave: Pleasure Industry Execs Forecast 2024

The dawn of 2024 is upon us and the adult retail biz is buzzing with anticipation, looking forward to seeing what new, innovative pleasure products, lubricants and sensual cosmetic lines will hit the market in the coming year.

profile

WIA Profile: April Hoopes

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do. As director of sales for pleasure brand Edonista, April Hoopes would surely agree.

Women In Adult ·
profile

Bathmate's Tim Brown Talks Legal Standards of Penis Pump Production

Since the company’s inception in 2006, Bathmate has delivered myriad iterations of the brand’s namesake: a hydrotherapy pump utilizing warm water and suction to take advantage of the penis’s naturally hydraulic erectile function.

Colleen Godin ·
profile

Nasstoys Marks 45 Years of Pioneering in the Pleasure Industry

Longtime pleasure products manufacturer Nasstoys, known for its vast variety of adult products and supplements, is commemorating 45 years in the business of making people happy.

Kim Airs ·
opinion

Selling Tactile Stimulation With Textured Toys

Tactile stimulation plays a pivotal role in elevating intimate encounters. As consumers recognize and explore the link between diverse, expansive sensory engagement and enhanced pleasure, we are seeing a shift toward products that go beyond basic functionality.

Carly S. ·
opinion

How Mainstream Can Show Respect in Its Appropriation of Fetish Wear

Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. This visibility of fetish clothing raises important questions about respect for its origins and the cultural significance of fetish wear.

Countess Diamond ·
opinion

How to Leverage Social Media to Increase Retail Foot Traffic, Sales

These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, because while social media followers are great, you need in-person foot traffic to keep your business going.

Eric Lee ·
Show More