Couples games are great entry-level products, opening the doors to new customers and encouraging them to explore new and fun sexual adventures. The good news for retailers is: these new and exciting times often lead to good add-on sales for products that can help the game experience. As couples find out through play just what they are both into, you can soon have regular customers looking to push the boundaries just a little further — all good news for their relationship and the retailer’s till.
Couples games are not just for Christmas
Couples games defy the buying trends of more traditional family board games and maintain good sales all year round.
Although there is no better time to stock games than Christmas and Valentine’s Day, when they make the perfect gift, those who limit offering adult-friendly couples games to those specific times of the year are missing out. Couples games defy the buying trends of more traditional family board games and maintain good sales all year round as gifts for a loved one or a fun way to get things kick-started in the bedroom again. A lot of anniversaries are celebrated in the summer, so sales of games as gifts can be strong at these times.
Lets talk about sex
Couples’ games can be the perfect way to keep romance alive and introduce a wider variety of play in the bedroom. Being in the industry, we are all good at talking about sex at work, but it can still be hard having intimate discussions with a partner. Think how much harder it is for your customers! Imagine coming in after a hard day’s work, sitting down with your partner over a cup of tea and letting them know you have always wanted to try anal — awkward!
However, if the card in the game you are playing invites you to try it, then you can find yourself enjoying the fruits without even having to broach the subject. Couples games are designed to help initiate conversations and exploration in a fun and comfortable way. Questions and actions help you and your partner find out all about what turns each other on without having to bring up the ideas yourself. It’s so much easier to do something you’ve always wanted to because the game card is suggesting it. Then, as couples explore new and wonderful experiences together, they are sure to come back to you for some lovely props and toys to take their experiences further!
The Language of Love
Although many people in Europe have a wonderful understanding of English, putting us to shame with our distinct lack of language skills, we do believe playing in your own language will always offer a stronger experience. So we always recommend playing your favorite game in your native language, which means we also recommend that retailers stock games in as many languages as possible.
Richie Bowles is the owner of Creative Conceptions, a U.K.-based leader in erotic couples games.
