opinion

Erotic Games Are Opening Up Sex Convos, Bolstering Sales

Erotic Games Are Opening Up Sex Convos, Bolstering Sales

Couples games are great entry-level products, opening the doors to new customers and encouraging them to explore new and fun sexual adventures. The good news for retailers is: these new and exciting times often lead to good add-on sales for products that can help the game experience. As couples find out through play just what they are both into, you can soon have regular customers looking to push the boundaries just a little further — all good news for their relationship and the retailer’s till.

Couples games are not just for Christmas

Couples games defy the buying trends of more traditional family board games and maintain good sales all year round.

Although there is no better time to stock games than Christmas and Valentine’s Day, when they make the perfect gift, those who limit offering adult-friendly couples games to those specific times of the year are missing out. Couples games defy the buying trends of more traditional family board games and maintain good sales all year round as gifts for a loved one or a fun way to get things kick-started in the bedroom again. A lot of anniversaries are celebrated in the summer, so sales of games as gifts can be strong at these times.

Lets talk about sex

Couples’ games can be the perfect way to keep romance alive and introduce a wider variety of play in the bedroom. Being in the industry, we are all good at talking about sex at work, but it can still be hard having intimate discussions with a partner. Think how much harder it is for your customers! Imagine coming in after a hard day’s work, sitting down with your partner over a cup of tea and letting them know you have always wanted to try anal — awkward!

However, if the card in the game you are playing invites you to try it, then you can find yourself enjoying the fruits without even having to broach the subject. Couples games are designed to help initiate conversations and exploration in a fun and comfortable way. Questions and actions help you and your partner find out all about what turns each other on without having to bring up the ideas yourself. It’s so much easier to do something you’ve always wanted to because the game card is suggesting it. Then, as couples explore new and wonderful experiences together, they are sure to come back to you for some lovely props and toys to take their experiences further!

The Language of Love

Although many people in Europe have a wonderful understanding of English, putting us to shame with our distinct lack of language skills, we do believe playing in your own language will always offer a stronger experience. So we always recommend playing your favorite game in your native language, which means we also recommend that retailers stock games in as many languages as possible.

Richie Bowles is the owner of Creative Conceptions, a U.K.-based leader in erotic couples games.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Kraig McGee Blends Family Biz Experience, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
Show More