The pleasure products sector has become increasingly technology-minded in recent years, and high-tech sex toys are in demand everywhere worldwide. One of the German manufacturers that has been successfully exploring the electro-sex market is Mystim, which debuted some of its latest releases at the ANME Show in Burbank, Calif. in January — including the Opus E masturbator.
Opus E is available in three versions: a neutral donut-shaped version, a vagina version and an anal version.
Mystim sees the future in bringing together technology and intelligent erotic products that offer their users a new stimulation and satisfaction experience.
Corinna Trümner, a Mystim representative, told XBIZ, “Opus E is suitable for beginners as well as for experienced users. Our masturbator is basically used like any conventional masturbator. What makes Opus E more advanced in its application is the attachment of the guide surfaces to the sleeve and the connection of the masturbator to an electro-stimulating device.”
Describing the different versions of Opus E, Trümner added, “While the donut and anal models have sophisticated bump and groove textures, the vaginal model has another extra feature: inside of this model, there is more than just one material, with different degrees of hardness, textures and shapes. In addition, the shape itself mimics the female vaginal canal so that a deceptively real feeling is created overall.”
Although all three versions were designed with the sex-tech market in mind, they can also be used without electro-stimulation. But the electro component, Trümner observed, intensifies the experience for users.
“For an even more intense experience, you can take on e-stim at any time,” Trümner explained. “The electrical impulses are transmitted to the penis via lateral conductive strips. In the design, additional care was taken to ensure that the electro-stimulation becomes more intense the deeper the user inserts his penis. In this way, the intensity of the impulses can also be influenced during use without having to make an adjustment on the power box.”
As part of its aggressive marketing campaign for the Opus E, Mystim is offering an array of promotional items for retailers — including posters, postcards and roll-ups. And Mystim has also created a sales display that features a 7” screen with a video explaining how Opus E works.
“We have product texts, pictures and videos ready for interested online dealers,” noted Jessica Hofmann, managing director for Mystim.
Cleaning the Opus E, according to Hofmann, is uncomplicated: one only needs water, a mild soap and an appropriate disinfectant. She advised, the Opus E should be sprinkled with Mystim’s Virgin Wonder powder after cleaning and drying.
Mystim, which is based in Alzenau, Germany, was founded in 2008 by company CEO Christoph Hofmann as an offshoot of a medical technology company. With Jessica Hofmann’s help, he established Mystim as a successful player in the market for electro-sex pleasure products.
“With Mystim, Christoph and Jessica Hofmann took over the almost missionary task of establishing electro-sex in the erotic industry and making it known,” Trümner recalls. “The electrical impulses are transferred from a stimulation current device into an electrically conductive erotic toy, which — depending on the body region — transmits the voltage to the desired body region and thus, triggers a stimulation of the nerves. While the topic of electro-sex was initially addressed primarily in niches and subgames, erotic electro-stimulation has now found its way into the mainstream.”
In addition to its sex toys for men, Mystim has manufactured the Classic Vibrators and E-Stim Vibrators collections for women. But Mystim, according to Trümner, believes that male consumers have been neglected in the pleasure products sector — and is happy to have them in its customer base.
“Our demographic target group of Mystim toys are customers who are not buying their first erotic toys, but are already storing (them) in their wardrobe or under their bed,” Trümner notes. “That’s why we expect our customers to be 35 or older. Power, cables, connections, transmitters, receivers — behind e-stim toys, there is more technology, but also, a lot more fun, than there is behind conventional erotic toys. So, we believe that we are more likely to appeal to men than women. Not so wrong, especially since there is still some catching up to do in the field of men’s toys.”
In 2019, Mystim has also unveiled its MasturbaTIN line of single-use masturbators. Describing the different options in Mystim’s MasturbaTIN collection, Christoph Hofmann explained, “Swirl Girl and Curly Curtis are equipped with the distinctive vortex structure. Dotty Dora and Dotty Donny are dotted and equipped with suction cups. Ribbed Rita and Ribbed Ricky have a slightly finer rib structure.”
Mystim, Trümner asserted, looks forward to continuing to develop creative toys for the sex-tech market.
“Mystim sees the future in bringing together technology and intelligent erotic products that offer their users a new stimulation and satisfaction experience,” Trümner stressed. “This is also demonstrated by the Opus E, which is a milestone for the further development and usability of new plastics and materials, as well as for the integration of wireless transmission and control.”
