While traveling the globe for work, pleasure products exec Angela Mustone reached a turning point. Handling international accounts for one of the largest pleasure products companies was fulfilling, but Mustone decided the best way to build a legacy was to launch her own brand.
“Working for CalExotics was great,” says Mustone. “Susan Colvin, the CEO, is an amazing mentor and she taught me a lot when I was working for her. I can truly say that I wouldn’t be where I am today without my experience working for CalExotics.”
Working in the adult industry for over 15 years and knowing what’s out there, I knew I was onto something great.
Just as the cannabis industry became legalized in various cities around the globe, High On Love — Mustone’s sensual THC/CBD-infused product line came to be.
“I always wondered if there were any benefits of using THC/CBD when it came to sex,” says Mustone. “The only way to know was to try it myself. After having my chemist formulate a sample of orgasm oil with THC — I can tell you there definitely is! Working in the adult industry for over 15 years and knowing what’s out there, I knew I was onto something great. I wanted to make it even more special by making sure the products look just as good as it felt using it — beautiful, elegant and orgasmic.”
Mustone admits one of the ultimate goals of the High On Love brand is to mainstream cannabis and sex.
“There is a lot of resistance when it comes to using cannabis (medically/recreationally) and stigmas against talking about sex — especially issues in the bedroom,” says Mustone. “While I am proud to deliver a high-end sensual product line, I want High On Love to be more than just a cosmetics brand, I want it to represent empowerment, self-love and overall, wellness. There has always been talk throughout the years about the effects of cannabis and pleasure. When I found out cannabis was soon going to be legal, I needed to try it out for myself and see what the hype was all about. After using it a couple of times, High On Love was born! The name is a play on words of the euphoric feeling of cannabis and the pleasures of love.”
High On Love products feature superior-grade cannabis oils and all-natural ingredients. Each product is gynecologically tested, chemical-free, vegan and cruelty-free. The line currently carries a stimulating orgasm oil, a stimulating O gel for women, sensual massage oil, sensual bath oil and dark chocolate body paint. Products are made in small batches to guarantee the highest quality. Consumers can feel at ease knowing High On Love products do not contain any soap, parabens, allergens or colorants. And while quality is a huge factor for High On Love products, packaging and presentation also remain high on the list for product appeal as well.
“When I was researching the type of cannabis products that are currently on the market, they were all bland and boring looking,” says Mustone. “There was nothing that appealed to me. I basically created High On Love for myself. I wanted something good but also something that was aesthetically pleasing — something you wanted to show off on your nightstand instead of hiding it in your drawer! People often mistake my product for a high-end perfume bottle and are pleasantly surprised when they learn it’s sensual cosmetics.
According to Mustone, the ambiguity of her company’s products makes it more approachable. Every High On Love bottle looks like something you’d find on any woman’s vanity, not tucked into a drawer somewhere. Products are packaged in sleek bottles and one of the company’s best-sellers, chocolate body paint, is stored in a heart-shaped elegant glass bottle complete with paintbrush.
“My packaging attracts the attention of consumers and piques their curiosity even though they’re not sure what it is,” says Mustone. “The fact that it’s not an obvious-looking cannabis or sex product is what helps make it more mainstream. It’s nice and discreet — which people love!”
Recent estimates from cannabis industry analysts the Brightfield Group state that the hemp/CBD market could generate $22 billion by 2022. The last two years have seen an influx of CBD-infused goods in the consumer marketplace and Mustone plans on launching additional products.
“There are a lot more studies and information out there when it comes to the benefits of THC/CBD,” says Mustone. “So, it’s only a matter of time before it’s fully mainstream. High On Love will play a role with that. I have some new products on the way — one of them being a lip plumper for couples. Can’t wait for this one to launch! It’s going to fly out of the door! Even though we are a young brand, I want to thank all of our clients, customers and overall supporters of High On Love. We really feel the love from everyone and can’t wait for what’s to come!”
High On Love has two product lines — one with hempseed oil and the company’s Luxe line with THC/CBD. Non-consensus laws and regulations of THC/CBD from cannabis in North America is currently slowing down the launch of the Luxe line.
“The legalization of topicals are expected to pass this October in Canada,” says Mustone. “We are currently in talks with licensed producers in Canada and working on getting the Luxe line ready to launch for this big day!”
At press time, High On Love had been nominated for “Best Canna Innovation” and “Best Packaging” by Canada’s cannabis business and tradeshow O’CannaBiz Industry Awards.
