profile

Dodil Bends the Limits of Pleasure as World’s 1st Shape-Shifting Dildo

Dodil Bends the Limits of Pleasure as World’s 1st Shape-Shifting Dildo

Like Clark Kent dashing into a phone booth, the mighty morphing Dodil dildo is a master of disguise (and costume changes). Once it emerges from the warm, metallic depths of its hero’s lair — or, rather, the toy’s adorable blue thermos — the Dodil is on a mission to create an explosive climax.

In slightly less heroic-sounding words, the Dodil is still a wonder of modern science. This isn’t surprising considering inventor Richard Almgren’s propensity for nerding out on 3D printers and developing thermoplastic chemical formulas.

It is not only a multi-tool for masturbation, but also a multi-key for societal discourse around sexuality.

After receiving his education in material physics, Almgren went on to travel the globe as a construction engineer, planning the lay of the land in dream-worthy countries like Iceland. Richard always knew his destiny involved problem-solving, but he never would have guessed said problem would be the elusive internal orgasm.

“With my knowledge and background, I have a keen interest in the development of new solutions to old issues through the use of new materials,” says Almgren, chief of operations at Dodil.

While fiddling around with ideas for a changeable fishing lure, Almgren stumbled upon what would later become the prototype for the Dodil. His groundbreaking idea involved a peculiar form of thermoplastic that, through its moldable, meltable properties, could replace the need for a whole tackle box full of lures aimed at landing myriad kinds of fish. During Almgren’s DIY R&D process, he found himself more inspired by this magical thermoplastic than the idea of a relaxing day on the lake.

“As an engineer, I had gotten seriously intrigued by the remarkable character of what is now the material core of the Dodil,” explains Almgren. “How it liquidizes when heated, and how durable and rigid it is when cool.”

Almgren’s innovation turned out to look more phallic than fishy, and he quickly changed gears from targeting outdoor enthusiasts to the sexual wellness industry.

“What I could not get my head around was why this ‘bioplastic’ had not yet been used much in new applications apart from internal medicine, so it got me thinking,” recalls Almgren. After some tinkering and a few rounds with CAD software, Almgren’s sporty invention was on its way to becoming resurrected as a sex toy.

The Dodil is the rare type of pleasure object that speaks for itself, but it might take a little conversation to figure out exactly how it works.

“The Dodil is an inner pleasure revolution shaped in the hands of people,” explains Almgren, who has racked up well over 500 different Dodil shapes using his own two hands and some hot water. The exterior is composed of a super-flexible, medical-grade silicone that easily accommodates whatever shape the user crafts after the thermoplastic core is heated.

So how does this mysterious Scandinavian creation turn into the ideal dildo? The directions are easier to follow than putting together an IKEA table.

The Dodil arrives solid as a rock in a matching bluish-green thermos. Boil some water on the stove, pour about a cup-full into the thermos, and give this stiffy around 30 minutes to stew. After careful extraction from its mini hot tub, the real fun begins. The Dodil is now as squishy as an old-school stress ball and ready to be shaped into a G-spot curve, a row of bulbous ridges, and whatever other pleasure-giving creations your sexy parts desire. Zap it with cold water and this alternative craft project solidifies into an insertable work of unique art.

“Lately we have gotten more responses telling about how useful it is as a multi-tool in the quest for a vaginal climax,” says Peter Gustavsson, head of communications for Dodil in Cologne, Germany. “We have been getting amazing reviews from the blogging community, confirming that it’s not just a great idea — it also works better than we imagined, bringing new internal sensations with every new dildo design that the user creates.”

Although this shape-shifting lover is driving the ladies wild, it is far from falling into the feminine sex toy stereotype. The company’s entire mission centers on a holistic view of sexuality. The Dodil’s packaging, marketing materials and online presence is completely free of gendered images — and people altogether — and the instructions avoid labeling body parts or making user assumptions except where physical safety is concerned.

“One of the extraordinary things with the Dodil is that it is not as ‘offensive’ as the general sex toy,” says Almgren.

It arrives without any real sexual symbolism, which is part of its appeal and charm. This mint-hued silicone dildo is a blank canvas for every human, regardless of gender identity or partner preference, to turn into their ideal masturbation device. And as it turns out, the power of pleasure reaches a lot further than our bedrooms.

As the sex-positive movement marches onward, the inclusive attitudes of this Swedish team are attracting fans even before they get a chance to squeeze the Dodil in person.

“In society, women’s emancipation is gaining momentum, and masturbation is not only OK, but also more encouraged, and the discussion is generally more open,” says Almgren.

The Nordic duo share more than just an upbringing in one of Europe’s most progressive countries. Both men are acutely aware of what marginalized individuals, like those within the LGBTQ community, face, especially in the U.S.

“Peter and I share basic core values of inclusiveness and equality, which we are building into the brand,” says Almgren.

The Dodil is part of their shared personal endeavor to leave the world better than they found it, and make an ethical impact on the pleasure product business.

“The Dodil contributes on all levels with responsive interaction from both the product and the brand,” explains Gustavsson. “It is not only a multi-tool for masturbation, but also a multi-key for societal discourse around sexuality.”

At its center (and not just the thermoplastic one), the Dodil is more than just a sex-art object. It’s a concept, and a conversation-starter that promotes acceptance and understanding for all the ways humans seek love and sexual connection. As Almgren concludes, there’s much, much more to chasing the inventor’s dream than padding your retirement savings.

“We are building up a voice, and the more loud and powerful it will become, the more good can we do.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Supporting Male Shoppers Managing Stress and Performance Issues

When focusing on men’s sexual health, one crucial topic to discuss is how stress can impact men’s sexual well-being, and what can be done about it.

Staci Cruse ·
opinion

Tips for Upgrading Retail Merchandising With AI

When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT what it thought of the wall. First, it noticed a gap in the top row and recommended adding a toy there or changing the spacing. Then it said, “I noticed there are some toys on the right that aren’t in boxes. You should take those down or put them in boxes.”

Zondre Watson ·
opinion

How to Get Shoppers in the Mood for Pleasure During the Holidays

Carolers may be singing about tidings of comfort and joy, but this time of year, the holiday rush, social fatigue and long to-do lists can leave many people feeling a bit short of both. Fortunately, consumers are now more willing to invest in self-care — and to expand their understanding of that category beyond cocoa and cozy blankets, to include sensual care and pleasure.

Rin Musick ·
opinion

How Small Stocking Stuffers Lead to Big Holiday Success for Retailers

With the holiday rush fast approaching, here’s a tip for retailers aiming to be among this year’s big winners: Think small.

Sunny Rodgers ·
trends

Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

Ariana Rodriguez ·
trends

Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation

Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.

Ariana Rodriguez ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
Show More