trends

Execs of the 2017: Digital Media Biz CEOs Talk Best Innovations of the Year

Execs of the 2017: Digital Media Biz CEOs Talk Best Innovations of the Year

The most demanding and responsible person in a company must not only oversee every aspect of an enterprise, but must also serve as its vision. The buck truly stops at the CEO’s desk.

As part of XBIZ World’s “Execs of the Year” special issue, these top decision-makers share their take on the most innovative developments of the year.

Encouraging the entire team to share their ideas for the future of Chaturbate gives everyone the confidence necessary to suggest innovative features that keep us ahead of the curve in what we can offer our site users. -Shirley Lara, Chaturbate

Each of the executives we spoke to below is among the finalist nominees for Chief Executive of the Year in the digital edition of the 2018 XBIZ Exec Awards.

How do you inspire your team to fulfill your company’s vision?

Cathy Beardsley
Segpay

“At SegPay, we understand that employees are a company’s No. 1 asset. I try to communicate a clear plan and vision to our team members so that they are engaged and excited and understand their role in our company’s success. Clear and consistent communication is essential for running a top-notch organization. I hold quarterly team meetings to chart our progress, highlight success stories and discuss what we need to do to keep the organization moving forward. When the entire team is invested in our mission, SegPay wins — and so do our merchants.”

Mitch Farber
NetBilling

“My team is extremely self-motivated as am I. I truly believe that because of the passion and excitement that I work with, those qualities rub off on my staff and their team members as well. When that doesn’t work, we order them pizza.”

Cristina Vasile
Rich Girls Studio

“I always like to lead by example! I work side by side with Rich Girls’ team on our new projects and ideas. I always have an ear open for them. I get their feedback and I make them feel exactly as they are: important and respected! I like to think that we, at Rich Girls Studios, are a big happy, family, we work hard together and also we party a lot together. I am a strong believer in our company’s vision and I always talk passionately about it. Definitely, this is obvious for my staff and it’s also contagious.”

Jon Buckheit
Adult FriendFinder

“At FriendFinder, we have a significant record of accomplishments to live up to. We created the first online dating site, the first large-scale affiliate program, and many of the techniques for measuring various internet business metrics such as ad performance and rotation were developed as internal tools here long before they were commercially available. We’re all inspired to continue innovating on top of this track record, and most importantly, delivering the best experience possible for all of our customers.”

Zsolt Theiss-Balazs
Jasmin

“I know everyone on my team personally and I always assign tasks based on people’s skill set. Another very important factor is giving clear goals and setting the direction the team is moving in. Only together are we able to make 35 million users happy every day, and to reach the successes that inspire us.”

Shirley Lara
Chaturbate

“Encouraging the entire team to share their ideas for the future of Chaturbate gives everyone the confidence necessary to suggest innovative features that keep us ahead of the curve in what we can offer our site users. I always show respect for their individual talents, hard work, and dedication and let them know I genuinely care about them, so they know they are valued. Mutual respect is the key to achieving Chaturbate’s continued growth and further success.”

Mitch Platt
Vendo

“One of my key roles is to set my team(s) up for success and make sure they are in the right environment to fulfill their potential. Over the last year, I’ve been thinking a lot about teams that work well and how they get the most out of each member. And I’ve been gathering data. Vendo is really a data-driven company. I also have a friend at Google (another team!) who is trying to do the same thing. We recently completed a one year course together on social/emotional intelligence, human potential, and transformational leadership. She’s got a lot more data. Here’s a question we both asked: ‘What makes teams perform really well?’ Together we pooled our knowledge and went to work on answering this question. What we discovered and what I am applying at Vendo with growing success today is that you need three components to inspire teams and individuals: a clear vision, psychological security, and shared norms.

Clear Vision. A vision has to be memorable. It needs to orientate people in the right direction when they are in doubt or have a question. And it should inspire. Our vision is ‘To Create Experiences That Will Improve People’s Lives.’ Empowering!

Psychological Security. I want my teams and team members to take risks, to debate, to responsibly share their emotions like fear and anger, and above all trust each other. Having psychological security in the workplace fosters engagement and empowers teams to fulfill their potential. One of the ways that we do that is right at the start of a meeting. Before we do anything else we begin by creating trust and talking about what we want. We ask someone to share three things. It’s highly structured. Each person has two minutes to share a success, a failure and a risk they recently took. Then there’s one minute for each person to give feedback to the group. Doing this at the beginning of the meeting creates a different environment for the team. How so? Well, we are all primed to talk about risks, failures, and successes. (We were already OK with the success part). It instantly creates the kind of trust teams need to outperform. It’s a sort of little magic tool for high-performing teams. It also helps you understand what your team members want. Their successes remind you of their goals. So do their failures to reach their goals.

Norms. The final piece we use to help inspire our individuals and teams is to provide a list of norms to guide behavior. We are all different, with different backgrounds, rules, and beliefs. By providing a shared list of norms it empowers team members to come together. It tells you how to be engaged and when you are not engaged it guides you back to engagement. My favorite norm is number four: Be 100 percent responsible for your own satisfaction. We have eight. The other seven are really cool too. If all else fails I find our terrace with the cold beer on tap and a view of one of Gaudi’s most famous buildings will also do the trick!”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

BranditScan's Aerie Saunders on Fostering Creator Knowledge, Confidence and Community

Aerie Saunders is firmly in her season. When she sits down with XBIZ, a fall-scented WoodWick candle burns in the background, pumpkins decorate her desk and the first signs of spooky season are already on display. Not that Saunders waits until autumn to embrace the macabre.

Jackie Backman ·
opinion

What Mastercard's Scam Monitoring Program Means for Adult Merchants

Mastercard's Scam Merchant Monitoring Program (SMMP) has introduced a new, investigation-led framework that works very differently from the ratio-based chargeback programs the industry has relied on for years. It applies to card-not-present merchants globally, and Mastercard's guidance on business models warranting closer attention includes adult content and dating platforms, along with subscription services, digital goods and forex.

Len Garcia ·
opinion

Why the Right Merchant Category Code Matters for NSFW AI Businesses

You explained exactly what your NSFW AI business does to your payment processor and they seemed to get it. The underwriting process felt thorough and exhausting, but it was well worth it because you began processing.

Jonathan Corona ·
trends

How Local Payments Can Expand Access and Reduce Friction at Checkout

Global adult platforms often enter new markets with a familiar assumption: If their checkout accepts major cards, they're ready for local customers. In reality, payment habits vary widely by country. Dutch consumers use iDEAL for online shopping, BLIK is a leading e-commerce payment method in Poland, and India's UPI handles billions of transactions each month.

Mitch Platt ·
opinion

How Detailed Receipts Build Consumer Trust and Reduce Chargeback

When was the last time you bought something online? Chances are you looked for the confirmation almost immediately. Did the transaction go through? Does it show what you bought? Were you charged correctly? And if there's a problem, who can you contact?

Cathy Beardsley ·
opinion

What Adult Platforms Should Know About the EU AI Act

The European Union's Artificial Intelligence Act is now largely in force, creating new obligations for adult platforms using AI for content creation, performer verification, age estimation, moderation and other functions.

Corey Silverstein ·
opinion

How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America

Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.

Rin Musick ·
opinion

Why Retail Expertise Is Essential When AI Tools Analyze Store Data

Somewhere in one of our stores, someone scanned a barcode into a quantity field. The number entered was 8,388,607. At $19.99 per unit, that made a single line item worth roughly $167 million. The number was so large that the import failed immediately.

Zondre Watson ·
profile

Vendo CEO Mitch Platt Reflects on 20 Years of Lessons and Evolution

More than 20 years ago, three entrepreneurs in Barcelona began gathering over beers to pitch, dissect and routinely destroy one another's business ideas. The ritual was simple: One person arrived with a concept, while the other two tried to expose every weakness. Any proposal that survived earned another look. Most did not.

Jackie Backman ·
opinion

How to Avoid the Hidden Risks of AI-Generated Legal Documents

Artificial intelligence can write a contract in seconds, but that does not mean it can write the contract your business actually needs. Across the adult industry, operators, creators and producers are increasingly using generative AI to prepare model releases, performer agreements, privacy policies, takedown notices, employment documents and responses to regulators. The appeal is obvious: Legal work is expensive, AI is fast and the resulting document often looks impressively professional. That polished appearance is exactly what makes the practice dangerous.

Corey Silverstein ·
Show More