profile

WIA Profile: Brittani Feinberg

HiPleasures CEO Brittani Feinberg is a sexual wellness advocate who became interested in education early on in her youth. According to her bio on HiPleasures.com, Feinberg began studying radiology at the age of 16 at Keiser University, where she attained her Associates Degree in Science.

As a young adult, Feinberg became an exotic dancer and delved deeper into a “taboo fantasy world.” At 22, she opened her own shop — The House of Intoxicating Pleasures, which sold everything from glass pipes to kinky costumes to unique sex toys. Despite the shop’s success, Feinberg says she decided she wanted to create her own brand, HiPleasures, which she believes will ultimately become an empire.

Honestly, I don’t know what it means to give up, because I never do.

In this month’s edition of Women in Adult, we profile Feinberg as she discusses her continued dedication to sexual wellness.

XBIZ: What inspired you to launch HiPleasures?

Brittani Feinberg:When I was 22, I opened a store that was a combo smoke shop and adult store called The House of Intoxicating Pleasures. The store did well, but it wasn’t what I really wanted to do with my life. I wanted to create my own brand, and this is how HiPleasures was born.

XBIZ: How (and when) did you get into the business?

Feinberg: That’s a very interesting story. I was in college with the goal of becoming a doctor. At the same time, I was an exotic dancer. For three years, I danced and really got in touch with my sexuality. I always had an interest to be in the adult industry, and that’s why I learned, explored and made a business out of it. So many people are scared to talk about sex and what turns them on in the bedroom, and that needs to change.

XBIZ: What challenges have you confronted in your career and how have you overcome them?

Feinberg: There are always challenges, it’s just how you deal with them and make them into a positive. I think the biggest challenges with HiPleasures have been financial. Starting a company and eventually finding a backer were pretty daunting. It was also a huge feat to get Sugar Cum in Spencer’s retail stores around the country. There was a lot of hoops to jump through, but I never gave up and it’s happening right now.

I know nothing is impossible and I can figure it out. That’s what I live by every single day. I have trained myself to understand that as an entrepreneur there will always be unexpected surprises. I just have to handle them like a champ, learn the lesson from each obstacle, and keep moving. Honestly, I don’t know what it means to give up, because I never do.

XBIZ: What is the most rewarding part of your job?

Feinberg:When customers email me and thank me for creating this product and tell me it has changed their sex life for the better. Everything I do is about empowerment and helping people.

XBIZ: What is your personal motto or mantra that you live by?

Feinberg: “All will be well.” I say this a lot to myself and apparently Oprah does too. It means that everything will work itself out, and it does, but not always in the way you thought it would. Things happen for a reason. My mantra also alludes to how my product can make people well and change their sex lives and overall health.

XBIZ: What career accomplishment are you most proud of?

Feinberg: Our product Sugar Cum has received multiple nominations, including a few from XBIZ. It’s great to be acknowledged. Also getting our product into Spencer’s.

XBIZ: What are your professional goals for the rest of 2016?

Feinberg: Right now, I’m in the process of finishing my first book about an unexpected love story. It’s always our goal to educate people on sexual wellness and now we’re adding in overall wellness. New York’s Wellness Warrior Natalia Maldonado is helping us out with that and has just joined the HiPleasures team. We’re also launching a new HiPleasures product very soon, but that’s top secret … for now.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
Show More