xbiz world
xbiz premiere

Progressive Pact: Pjur Group Penetrates Market in India

Pjur Group, manufacturers of an award-winning line of lubricants, said that until now, the government in India has never permitted companies to offer erotic products in that country.

With that, Pjur reports that the new online shop thatspersonal.com is the first in India that has been authorized to officially distribute lubricants, erotic literature, lingerie, accessories, and erotic games from quality brands, including Pjur.

Thatspersonal.com lives up to the quality standards we expect from our partners, and we are proud to be one of the first brands to open up the Indian market with Samir. -Alexander Giebel, CEO and founder of Pjur Group.

The company says that pornography is still banned in India, there are rigorous restrictions on the sale of sex toys, and homosexuality and pre-marital sex are still frowned upon across the nation. Samir Saraiya, the CEO of That’s Personal, has taken a great risk pursuing his idea, but now his online shop is the first 100% legal source for erotic products on the Indian internet.

The thatspersonal.com range includes a total of 11 Pjur products. Among other things, there are Pjur items especially for women, including Pjur Woman on silicone basis, the water-based Pjur Woman Aqua, or Pjur My Glide for female stimulation. For the male audience, the Internet store offers the Pjur Man Basic silicone lubricant, Pjur Man Basic Waterglide, and the performance-enhancing Pjur Superhero Glide. Moreover, the range also includes the top-seller Pjur Original and numerous other high quality lubricants for great pleasure, alone or with a partner.

“Thatspersonal.com lives up to the quality standards we expect from our partners, and we are proud to be one of the first brands to open up the Indian market with Samir,” explained Alexander Giebel, CEO and founder of Pjur Group.

In February, pjur expanded its distribution with the addition of Orion Wholesale, which is now offering all of the pjur Group’s 82 products as part of their assortment.

Pjur group is headquartered in Wasserbillig, Luxembourg, and is an international company whose products are sold in more than 50 countries on five continents. The portfolio comprises more than 40 products in six different categories, including lubricant and massage gels.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Meet the Women Shaping the Business of Pleasure

Over the past two decades, the pleasure products industry has undergone a transformation that extends beyond product innovation. Once defined largely by novelty, stigma and male-driven narratives, the industry has steadily evolved into a sophisticated, wellness-oriented sector shaped by education, inclusivity and consumer empowerment.

Ariana Rodriguez ·
profile

Kylie Baker Details Rise From Store Support to Regional Manager

When Kylie Baker first stepped into adult retail, it wasn’t part of a long-term career plan. It was a favor, a simple act of support for a friend who needed help covering shifts. Nearly 12 years later, that moment has evolved into a leadership career defined by adaptability, resilience and a people-first approach.

Women In Adult ·
profile

Ohdoki Sets Sights on International Growth With 'The Handy'

Some brands rush to cover every facet of the pleasure products market. Others aim to do one thing — and do it exceptionally well.

Colleen Godin ·
opinion

5 Key Features Your Adult Ecommerce Website Might Be Missing

I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.

Hail Groo ·
opinion

How to Respond to Public Criticism on Social Media With Clarity, Composure

Handling a public call-out on social media is one of the more uncomfortable moments a professional can face. It can feel personal, immediate and amplified in a way traditional feedback never is. Yet in today’s connected environment, these moments are not just unavoidable. They are opportunities.

Rin Musick ·
opinion

Tips for Building a Pleasure Brand That Lasts

Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others fade quietly.

Ian Kulp ·
opinion

Why Brand Loyalty Starts With Adult Retail Staff Values

Brand loyalty is often discussed in terms of customers, but rarely in terms of the people working behind the counter or deciding what makes it onto the shelves.

Loretta Goodling ·
opinion

Building an Ecommerce Engine That Bridges Online and Retail Sales

Most independent retailers couldn't afford to build, host and manage a real ecommerce site well, so we leaned on the distributor's site and accepted the friction.

Zondre Watson ·
opinion

How Experiential Spaces Help Adult Retailers Drive Engagement, Sales

E-commerce made adult retail accessible, efficient and discreet. But it also made it distant. For years, the industry has leaned heavily on convenience as the primary driver of growth. To be clear, it works.

Chelsea Mani ·
profile

Drea Walker Leads With Passion at North Carolina Boutique Up4Drea

Drea Walker is the face, name and vibrant personality behind Up4Drea, an adult retail boutique co-founded in eastern North Carolina. Blending clothing and pleasure products, the store is built on a clear mission: to create a space where everyone feels seen, supported and welcome.

Women In Adult ·
Show More