xbiz world
xbiz premiere

Progressive Pact: Pjur Group Penetrates Market in India

Pjur Group, manufacturers of an award-winning line of lubricants, said that until now, the government in India has never permitted companies to offer erotic products in that country.

With that, Pjur reports that the new online shop thatspersonal.com is the first in India that has been authorized to officially distribute lubricants, erotic literature, lingerie, accessories, and erotic games from quality brands, including Pjur.

Thatspersonal.com lives up to the quality standards we expect from our partners, and we are proud to be one of the first brands to open up the Indian market with Samir. -Alexander Giebel, CEO and founder of Pjur Group.

The company says that pornography is still banned in India, there are rigorous restrictions on the sale of sex toys, and homosexuality and pre-marital sex are still frowned upon across the nation. Samir Saraiya, the CEO of That’s Personal, has taken a great risk pursuing his idea, but now his online shop is the first 100% legal source for erotic products on the Indian internet.

The thatspersonal.com range includes a total of 11 Pjur products. Among other things, there are Pjur items especially for women, including Pjur Woman on silicone basis, the water-based Pjur Woman Aqua, or Pjur My Glide for female stimulation. For the male audience, the Internet store offers the Pjur Man Basic silicone lubricant, Pjur Man Basic Waterglide, and the performance-enhancing Pjur Superhero Glide. Moreover, the range also includes the top-seller Pjur Original and numerous other high quality lubricants for great pleasure, alone or with a partner.

“Thatspersonal.com lives up to the quality standards we expect from our partners, and we are proud to be one of the first brands to open up the Indian market with Samir,” explained Alexander Giebel, CEO and founder of Pjur Group.

In February, pjur expanded its distribution with the addition of Orion Wholesale, which is now offering all of the pjur Group’s 82 products as part of their assortment.

Pjur group is headquartered in Wasserbillig, Luxembourg, and is an international company whose products are sold in more than 50 countries on five continents. The portfolio comprises more than 40 products in six different categories, including lubricant and massage gels.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Kraig McGee Blends Family Biz Experience, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
Show More