profile

Suki Dunham: Progressive Principal

Since launching in 2007, OhMiBod has skyrocketed to fame as a pioneer in the design and manufacture of technology-enabled pleasure products and creator of the firstever iPod “acsexsory.” The story behind the brand begins with its founder, Suki Dunham — who previously worked for Apple in product marketing, in addition to maintaining a marriage of 22 years and raising two children. The concept for OhMiBod originated with her husband Brian who bought Suki a Christmas present that consisted of a new iPod along with a new vibrator.

The dynamic duo of products opened Suki’s eyes to the power of music when it comes to setting a mood; and combining the two for a unique sensual experience and utilizing innovative technology set OhMiBod apart from other pleasure product products.

I have always been of the mindset, ‘stick to what you know’ and push the boundaries there.

“OhMiBod’s philosophy is really pretty simple,” Dunham said. “[It is] to integrate technology and design into really extraordinary and affordable pleasure products.

OhMiBod products feature a chip that translates the audio from a song or a caller’s voice into electronic pulses that drive the product’s motor. The vibrators pulsate to the beat of a song or the rhythm of a loved one’s voice.

Drawing inspiration from mainstream industries such as beauty or technology, Suki develops all of OhMiBod’s product designs and concepts, as well as the company’s marketing and PR.

“I’m our ‘master beta tester’ so I’m very involved in our product designs and concepts,” Suki said. ”OhMiBod strives to develop products that meet the needs of the 21st century woman. When we are developing our designs and concepts, I am always asking myself, ‘how would I use this product? What is compelling about this product?’”

According to Suki, the road to establishing the OhMiBod brand as one of a kind was marked with dedication to the company’s principles.

“It is easy to get distracted and veer off course from your main objectives,” she said. “I have always been of the mindset, ‘stick to what you know’ and push the boundaries there. When you jump around and try to please everyone, in the end, I think you end up with a compromised product/business model.

“I have to say I love this industry,” Suki continued. ”It is dynamic and filled with smart and life-loving people. Most everyone seems to be extremely supportive and more importantly, respectful of each others’ visions. I think most people know that ‘a rising tide floats all boats.’ If one succeeds, we all will succeed.

“The only real challenge has been overcoming the misconstrued social dogma around what products like ours are all about, who uses them and their benefits.”

Having made its way into Grammy Awards swag bags at a gifting event for the 52nd annual event in 2009, receiving several nods of support by mainstream publications, including Oprah Magazine, Cosmopolitan, Nylon, Gizmodo.com and Inc.com; and being named Best for Phone Sex by Women’s Health’s Second Annual Sex Awards, it can be said that OhMiBod is breaking down barriers into mainstream.

OhMiBod recently made another move towards mainstream by partnering up with Kandi Burruss, a Grammy award-winning artist and star of cable network Bravo’s “Real Housewives of Atlanta” for the Bedroom Kandi line of luxury personal pleasure products.

The six-piece collection includes a dual stim contemporary splashproof “rabbit” style massager that works with or without music called Happiness & Joy; a splash-proof external massager designed to resemble a powder puff and compact case called Make Me Over; an external waterproof bullet massager called Kandi Kisses; a waterproof couple’s ring called Rise and Shine; a set of four Kegel spheres — called Hold On To Me, and a botanically infused water-based lubricant courtesy of Sliquid.

All of the products are rechargeable, with three of them rechargeable via USB, made of body-safe silicone and come with a standard one-year warranty.

“I’m really excited about Bedroom Kandi, the new line of products that we just released for reality TV star Kandi Burruss,” Suki said. “The products are so luxurious and discreet and I really think consumers are going to fall in love with them. I believe we have really pushed the envelope in regards to manufacturing fit and finish. They are top-notch quality at a good price and demonstrate design with a tremendous attention to detail.”

As OhMiBod charges in the New Year and beyond, Suki said the company will continue pursuing its mission of progressively impacting the market.

“Our main objective is to play a part in reducing the negative stigma associated with our industry, while increasing the level of education around pleasure products, in general,” she said. ”It might take a few more years, but slowly we think it’s working. It’s really amazing how fast things are changing. Just take a look at what has happened in just the few short years since we’ve been in this industry and the vast improvements in overall product quality, design and marketing. All of the progress is extremely beneficial to the end customer and improves people’s perceptions about the industry — and that turns us on and keeps us pushing.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of pleasure products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

WIA Profile: Ruth Arceo

In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.

Women In Adult ·
profile

CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy

Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.

Kim Airs ·
opinion

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.

Carly S. ·
opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

Show More