profile

WIA Profile: Susanna Molina

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Holiday Products’ Purchasing Manager Susanna Molina entered the adult novelty industry at the ripe age of 18 and after gaining experience at two top novelty manufacturers, moved on to Holiday Products in February 2011. In her current role, Molina participates in many facets of the company’s operations from supporting sales and the graphic arts department to executive decision making with Holiday Products Vice President Ken Sahn. Driven by passion and professionalism, Molina says she looks forward to keeping the momentum going for Holiday Products into the future.

Live life with passion — love what you do, do what you love. -Susanna Molina

What is your role and responsibility at Holiday Products?

My title is Purchasing Manager but my role is far greater than just that. I am responsible for everything related to product. This includes vendor relationships, new product, product fill rate, all ordering, pricing, budgets and maintaining proper inventory levels. I also facilitate the sales department with special order and communication as a liaison for our vendors. I also work very closely with Kenny [Holiday Products vice president] in product direction and inventory analysis. I work directly with Graphic Arts assisting in production of our catalogs, email blasts, brochures and images for our website.

Describe a typical Monday at your desk.

Holiday Products is a great place to work so I actually look forward to coming to work on Monday. There is pressure to perform well but not a pressure cooker atmosphere. When I get to work on a Monday morning I check email voicemail, run inventory reports, check stock levels … check the calendar for upcoming meetings that we will be having that week and prep myself for those meeting, which are for the most part vendor meeting/sales meeting and purchasing meetings.

How did you get into the business?

Pipedream Products — it sort of just landed in my lap, I started at Pipedream when I was just of legal age to work in the adult industry. Then I went on for a brief stint at Stockroom and was actually prepared to move into another field when I got the call form Kenny and we both felt it was such a good fit he hired me on the spot.

What prepared you for what you are doing now?

I am not sure that anything prepares you for being in the adult industry. But my experience at Pipedream certainly was a big factor in preparing me for my work at Holiday. With that said, I brought a lot to the table for our team but I have learned so much since being here and that is exciting … to still be learning and growing in your field.

What do you see as the challenges of working in adult novelty sales? How do you overcome them?

Being a woman in the adult has been somewhat difficult especially at the beginning of my career now that I have 10 years under my belt it has definitely gotten a lot easier, but I honestly have to say the most difficult thing about being in the adult business is trying to explain to my two boys — ages 9 and 13 — what I do for a living.

Do you have a personal motto or mantra that you live by?

“Live life with passion — love what you do, do what you love.”

What are your goals for Holiday Products in 2012?

Personally, I just want to keep on contributing and adding to our success. I joined the company in February of 2010; just four months after Kenny joined the company. Since then we have seen such enormous growth, added so many great members to our team and are having so much fun while doing this…. My goal is to do my part to keep the momentum going!

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
opinion

Platforming the Pleasure Industry's Voice Through Voting

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

Ken Sahn ·
opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

WIA Profile: Ruth Arceo

In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.

Women In Adult ·
profile

CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy

Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.

Kim Airs ·
opinion

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.

Carly S. ·
opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
Show More