What That Means for Web-Based Businesses…
As we started 2010 statistics and numbers gurus at Deloitte released their “State of the Media Democracy” report, which gave some insight into the latest craze – combining their top two obsessions: television and the Internet. The report revealed that as much as 65% of online users claimed an interest in connecting their televisions to the Internet, a big 7% leap from the study conducted in 2008. Web users across every age-based demographic – including 50% of surveyed seniors aged 55+ - stated that they wanted to watch web-based content and content saved to their computers on their traditional television sets.
Networked live television still ranked tops among regular TV viewers eager to catch their favorite programming, however thanks to free websites including Hulu.com, TV.com and direct network websites, as much as 5% claimed to have watched their favorite shows online. In fact, Internet users have been watching more TV year over year – averaging in at approximately 18 hours a week, with younger viewers checking in to watch 15 hours a week – up from 10.5 hours a week just two years ago.
So what does this mean to Web-based businesses? Are we losing our market share of Internet viewers to television programming? Should we switch our advertising from the ‘Net to the TV set? Absolutely not! This is a positive sign that the top two forms of content-based entertainment are merging together to form a mega-method for reaching new customers and targeting your demographic. This is really good news for Web-based and traditional businesses alike! Watch for Google and Apple to now speed that progress.
According to Deloitte, “Television content continues to fascinate Americans. The recession has increased demand for in-home entertainment, with consumers choosing to invest in the enhancement of their TV experience... [to] further blur the lines between TV and the Internet.” People are spending more time at home, and spending instead to up the quality of that time.
Aside from the merging of these two entertainment powerhouses, the study also found the television-based advertising was still the top method for bringing viewers to the Internet and for influencing the buying decisions of users across the generations. Online advertising was significantly less powerful than television advertising; however the figures varied greatly depending upon the age of the viewer.
According to the folks at eMarketer.com, this trend is only just beginning to grow. In fact, this year it is expected that over a third of all televisions sets sold in the US market will be enabled for use on the Internet. Programming providers are working hard to help bring customers over to view their streaming content – and of course, advertising.
What’s next for the Internet? Who knows? But it’s a good idea to keep your eyes, ears and idea tracks open so you’ll be ready to explore the next big thing to its fullest!
I know Billing ;-D Contact me for any billing related questions and advice - rates, security, conversions, coverage for any type of solution - and sound secure affiliate payouts as well.
Consumers Embrace “Digital Home” Idea
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Creator Tips for Keeping Fans Engaged Between Explicit Releases
Many adult creators fall into the trap of believing that the only content worth posting is explicit. While that may be what first captures a fan's attention, it's not the only thing that keeps them engaged. Fans come back for many reasons, and maintaining that connection doesn't always require nudity.
How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue
Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.
Crimson Kitten Talks Cosplay, Chaos and Creating Community
At first, Crimson Kitten is quiet and reserved, offering thoughtful answers as she slowly reveals pieces of herself. Spend enough time exploring, however, and an entirely different world begins to emerge.
How Retail Merchandising Can Make BDSM More Accessible
For years, fetish and BDSM products have occupied a complicated space in adult retail. They are often highly recognizable, visually compelling and culturally fascinating, yet easy for retailers and brands to underestimate.
Jerkmate's Lili L. on Dropping Beats to Fuel Creator Success
Long before joining the Jerkmate team as a marketing strategist, Lili L. was the kind of person who always felt like she needed a new challenge.
How Educator Partnerships Help Retailers Serve Diverse Customer Needs
Walk into almost any adult store today, and you can feel the industry in the middle of an upgrade. On one side, you still see the familiar wall of vibrators, strokers, bondage gear and lingerie. On the other, quietly expanding, is a growing sexual wellness category.
What Mastercard's Specialty Fee Overhaul Means for Merchants
For business owners in the adult and specialty spaces, the rules have always been written in someone else’s office. The latest Mastercard changes are no exception, though there are practical ways merchants can begin preparing now.
Why AI Success in Adult Retail Starts With Understanding Daily Operations
We manage payroll across more than a dozen entities that operate on different schedules. Every pay period, someone had to log in to one portal, download reports, rename files, upload them to another system, and make sure everything matched correctly in QuickBooks.
What to Know About Content Restrictions Across Global Markets
Throughout 2025, age verification remained a major focus as merchants worked to meet the requirements of 26 U.S. states, country-specific regulations in France, the UK, and Italy, and evolving guidance from the European Commission.
Retailer Tips for Creating a More Size-Inclusive Lingerie Department
I enjoy witnessing the confidence of someone leaving a fitting room, standing a bit taller. Their shoulders are squared, a spark shines in their eyes, and they view themselves in a new light. That moment presents one of the simplest sales opportunities on the sales floor.
