profile

WIA Profile: Debra Peterson

What is your role and responsibility at Fairvilla?

I am the director of marketing, which can mean different things depending on the day. Typically, I am responsible for implementing all the advertising (from budgeting to placement), event planning and oversight, acting as Fairvilla's spokesperson and assisting with the development of new promotional opportunities for the company.

the more I network and continue to educate myself, the more respect I gain

Describe a typical Monday at your desk.

After drinking the appropriate amount of caffeine, I try to ignore the blinking light on my phone and dive into my email. I also catch up on the company's MySpace, Facebook and my Twitter account. That can take me to lunch. I almost never schedule meetings on Mondays.

What is the biggest challenge of being a woman in adult entertainment?

I think the challenges I face are the ones faced by most working women. I find that the more I network and continue to educate myself, the more respect I gain in the business community. Actually, most people I meet are very interested in the work that I do so I tend to have a great time talking about it.

What is the most rewarding aspect of your job?

Fairvilla is like one big family. I love seeing others in our company succeed. We share in our victories and pull together to face problems. We've also played a positive role in the progression of retailing to adults. I think that's something our whole team is very proud of.

How do you maintain balance in your life?

I'll let you know when that happens! Maintaining balance is tough. I'm married and have two children. There are rarely enough hours in the day and I do take work home. That being said, I think you have to make time for yourself. I try to wake up early so I can get to the gym before work. That's where I can really prepare for my day. I also love to go camping, boating, hiking and just being outdoors.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
opinion

Tips for Boosting Ecommerce Success During Masturbation May

Masturbation May is not just a month for self-exploration. It’s also a prime opportunity for ecommerce brands in the adult retail space to tap into a highly engaged audience actively searching for resources and products to celebrate their sexual wellness.

Matthew Spindler ·
trends

Adult Retailers Share Theft Prevention Strategies

Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.

Ariana Rodriguez ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
profile

Dr. Tush's Brings Anal Care to the Forefront

Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.

Colleen Godin ·
Show More