profile

Customer Service Strategies

Recently, XBIZ World Magazine asked several industry players "How does your company approach customer service?"

Here's what they had to say:

Good customer service is all about bringing customers back and about sending them away happy — happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

— John Jackson, director of marketing, TwatCash

We feel that customer service is just as important as delivering a good product. Especially in the anonymous world of online adult, it is absolutely necessary to provide high quality and timely responses to all questions customers might have. We believe that sending out anonymous standard responses that do not really help customers will decrease the product's value. So instead we try to establish a customer relationship. That means for us, a real person with a real name will take care of a specific problem. In the end, this approach will also help make online (porn) distribution safer and more attractive to all surfers.

— Maik Herrmann, owner AlphaMaleCash

It's important to make the customer feel like their problem is your problem. Even if you can't resolve the issue perfectly, if they know you tried everything possible and were concerned with their needs, they will feel the outcome was positive and worthwhile.

— Jeremiah R Lamborn, IT/IS NetBilling

There are now so many people in the industry that basically do the same things I do, so when a customer does have an issue or needs assistance on something, I think it's really important that not only do you show them you appreciate their $24.99-a-month they could of spent anywhere, but you honestly want them to get the full value of what you're offering in the first place. For every person having a issue, you can bet there are 10 more experiencing the same thing that just don't bother to say anything. Handling things quickly can not only save you time spent on customer service issues, but can affect rebills and that "value" I want to give them.

— CIVMatt, Photographer/Owner Amateur Pimps

CECash.com approaches customer service from a multidimensional methodology. Seeing that we are operating multiple affiliate platforms, interacting with webmasters, interacting with consumers and interacting with various third party partners, it is our objective to use customer service as a means to personalize the anonymity that exists on the Internet. We accomplish this by being master communicators, offering full disclosure, transparency and being accessible 24/7. Customer service also is a function of our sales department. Our representatives have the opportunity to provide added value products to be included in the sales cycle or to compensate irate customers to maintain their loyalty. Furthermore, customer service is a form of branding. In a competitive market, offering exceptional customer service also is an effective vehicle to create strong brand value.

— CE Albert, vice president of business development and strategy, CECash.com

It's personalized. Each customer/merchant has his or her own unique needs. There is no "one size fits all" for iProcessing customers.

— Hilda Tuel, partner, iProcessing LLC

Every affiliate and member is important to us and garners our full attention and support. We strive to build long-lasting relationships based on trust and attentiveness. We listen to our customers carefully and help them to succeed with insight gained by over 10 years in the adult industry running both free sites and pay sites. Our staff is helpful, courteous, knowledgeable and will take the extra step to insure the satisfaction of our affiliates and members. Promote our top-converting exclusive teen niche sites and we will help you succeed.

— Lisa Jamsran, president, Teen Cash

Whether it's on the consumer's end, or the affiliate's, I like to make people feel overly satisfied with our interaction. If there's an affiliate who needs a custom tool or content, we're more than willing to accommodate each and every affiliate we have. It's a privilege to have someone promoting you, not vice versa.

— Ricky D, president, Hype Dough

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
profile

WIA: Sara Edwards on Evolving Clip Culture and Creator Empowerment

Though she works behind the scenes, Sara Edwards has had a front-row seat to the evolution of adult content creation. Having been immersed in the sector since 1995, she has a unique perspective on the industry.

Jackie Backman ·
profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
Show More