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Articles by Giles Hirst

opinion

Optimal Ad Creatives for Dating Offers, Conversions

Monetizing dating offers is big business, not just for dating product owners, but also for affiliates generating dating leads. Due to lockdowns globally, virtual dating, along with video chat apps have grown to be incredibly popular tools to virtually connect with others.

Giles Hirst ·
opinion

How to Convert Offers on Manga and Anime Websites

Advertisers are always looking for new traffic sources to convert their offers. Manga and anime websites are a great source of traffic even for adult offers, but targeting to this mainstream audience requires a different creative thought process, along with adhering to certain restrictions.

Giles Hirst ·
opinion

Maximizing Dating Site Members Area Traffic

Members area traffic, which consists of users who signed up and joined a website to see content, is high quality traffic and therefore very valuable to advertisers.

Giles Hirst ·
opinion

Tips for Creating Compelling Native Ads

Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website.

Giles Hirst ·
opinion

How to Use Video Ads to Convert Offers

Among all of the different digital ad formats out there, video is the one that has shown the most growth.

Giles Hirst ·
opinion

7 Emoji Tips for Push Notifications

Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts.

Giles Hirst ·
opinion

5G Online Advertising Is the Future

4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions and augmented reality, virtual reality and artificial intelligence became a fledgling possibility.

Giles Hirst ·
opinion

Automation: The Future of Ad Tech?

In the age of data-driven decision-making, automation is becoming more and more important in the ad tech world. There is no escaping from it — automation is the future and ad tech platforms that invest in automation technology are going to become the key players in the industry over the next few years.

Giles Hirst ·
opinion

Native Ads, Pre-Roll In-Stream Videos Rock

With the new restrictions from Google kicking in, it is clear that user experience will be the key to success in 2018. Google rewards publisher sites that provide value to users.

Giles Hirst ·
opinion

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their cash with you? Have you tried online advertising?

Giles Hirst ·
opinion

Generating More Revenue With Native Ads

Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximizing their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits.

Giles Hirst ·
opinion

How to Exploit Video Banner Advertising

The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the U.S., by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop.

Giles Hirst ·
opinion

9 Sequential Advertising Retargeting Ideas

Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is.

Giles Hirst ·
opinion

8 Tips for Scaling Up Your Ad Campaign

As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up.

Giles Hirst ·
opinion

Mobile Redirects Fading, Here Are the Alternatives

Now that the number of mobile users has outpaced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings.

Giles Hirst ·
opinion

Publishers: Here’s What You Can Do About Ad Blocking

Ad blocking is a problem that impacts the whole advertising industry and the foundations of the Internet for free content distribution. Here are some key questions on ad blocking and what publishers can do about it.

Giles Hirst ·
opinion

Engaging Users: Nine Tips for Mobile Publisher Sites

With nearly half of all activity occurring on mobile devices it is no longer enough to simply offer an optimized website anymore. Even though smartphone screen sizes seem to be getting increasingly larger each year, especially with the growth of the phablet segment, they are still small compared to the desktop experience.

Giles Hirst ·