Perfect Fit Brand

News & Articles
87 results:

Perfect Fit Founder Steve Callow Passes Away

Steve Callow, the inventor, designer and CEO of Perfect Fit Brand, passed away on July 8 due to injuries from a car accident.

Perfect Fit's Wellington Nascimento Earns 2022 XBIZ Exec Awards Nomination

Perfect Fit brand is celebrating a 2022 XBIZ Exec awards nomination, retail edition, for Wellington Nascimento for "Brand Ambassador of the Year."


A Look at How the LGBT Community Propelled Sex-Positivity

We live in a world where gay pride has been marginalized and stolen from the gays as celebration for all minorities that have sought for some level of equality. Do I sound bitter over that?

Steve Callow ·

Are Consumers Ready for ‘Sexual Wellness’ Products?

I know “sexual wellness” is a term that’s often used and seemingly considered somewhat “desirable” as designers and manufacturers look to create differentiation and leadership for their brands.

Steve Callow ·

Perfect Fit Brand CEO Steve Callow Talks Protecting Sex Toys

For sex toy inventor Steve Callow, sexual pleasure is serious business. His company, Perfect Fit Brand, manufactures a wide variety of unique pleasure products based on designs of his innovative products, which he protects with patents from the U.S. Patent and Trademark Office.

Lyn Bimey ·

Could an Industry ‘Innovation Council’ Protect Intellectual Property?

As many people say, there is no sense in whining about something unless you have a potential remedy.

Steve Callow ·

Why Is Intellectual Property Theft Tolerated?

For those who know me, you’ll already know I have strong feelings on the subject of intellectual property. As innovators, we are constantly finding our best ideas — whether or not we have protected the intellectual property (IP) with patents — copied by other manufacturers.

Steve Callow ·

What Does Being a ‘Sexual Wellness’ Brand Mean?

I love the term “sexual wellness.” It makes my work sound so much more meaningful when I introduce myself to people as the owner of a sexual wellness company.

Steve Callow ·

New York Magazine's The Strategist Names 'Best Sex Toys of 2019'

The Strategist, New York Magazine's dedicated guide to online shopping, today posted its "13 Best Sex Toys of 2019," naming a smattering of top brands and products to its list. 

Men's Health Calls Jack Daddy 'The Daddy of All Masturbators'

Perfect Fit Brand's new Rocco brand Jack Daddy masturbator just received a thumbs up from Men's Health magazine, which dubbed the product "the daddy of all masturbators" in a recent article.


How to Survive, Succeed With Growing Mainstream Retail Competition

When I started my management-consulting career at 26, having sold my network technology company to Andersen Consulting — the world’s largest consultancy (now called Accenture), I really had no understanding of any industry.

Steve Callow ·

Perfect Fit Brand Heads to Folsom This Weekend as Premiere Sponsor

Perfect Fit Brand is gearing up to attend San Francisco's famed fetish celebration, the Folsom Street Fair, this weekend.


Finding the Perfect Cock Ring Within an Ever-Growing Selection

Do you ever wonder why someone may like one cock ring over another? It’s pretty common for someone to try different rings, but one will become their favorite. Wouldn’t life be easier for the salesperson if everyone had the same favorite?

Steve Callow ·

Validating the Trans Community in Adult Retail

Over the last few years, I’ve walked into stores and wandered around looking at how products are categorized and merchandised.

Steve Callow ·

Rocco Steele to Celebrate 'Rocco by Perfect Fit' Launch With London Appearances

Gay porn star Rocco Steele will be making his first London appearance in more than three years at two May 18 events to celebrate the launch of the Rocco by Perfect Fit Brand line of sex toys.

Shots, Perfect Fit Brand Ink Exclusive Distro Deal

Shots has signed an exclusive distribution agreement with North American sexual wellness product manufacturer Perfect Fit Brand.

Perfect Fit to Preview Rocco Steele Line at ANME, XBIZ Show

Perfect Fit is previewing its new Rocco line of products at the ANME tradeshow and 2019 XBIZ Show this week.

Perfect Fit Brand Partners With Rocco Steele, Nina Hartley for New Lines

Perfect Fit Brand has announced new partnerships with adult stars Nina Hartley and Rocco Steele to develop forthcoming sexual-wellness product lines.

Perfect Fit Brand Releases 'The Perfect Male Masturbator'

Perfect Fit Brand has announced the release of its Perfect Fit Male Masturbator.

Perfect Fit Brand, Buck Angel Unveil 'Fun Boy Packer'

Perfect Fit Brand and Buck Angel has announced the latest addition to the company’s “Buck Angel FTM Line,” the Fun Boy Packer.