Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.
Brush up on your Spanglish and get set for world-class sex education and customer service. Alejandra Preciado is putting Tijuana, Mexico on the map of must-see pleasure toy shops.
