“We look forward to bringing all three companies direct to the consumer with extensive marketing, anonymous participation incentives and more,” Greg Moss, president of PPPcard.net, said.
With the PPPcard, consumers can purchase a rechargeable card in several denominations at gas stations, liquor stores and markets in 6,000 locations across the United States, with 20,000 locations planned by the end of 2006. Customers can then anonymously log in to access available content on the PPPcard family of sites.
“We are very excited about our partnership with P3card,” said Holly Ruprecht, affiliate director for NakedSword. “[It] gives us the ability to offer customers a payment term that fits their lifestyle.”
P3card also has [partnerships with individual personality sites like CuteLucie.com and “real people” site, MaskTV.com.
Lisa Turner, marketing director for BadPuppy.com, said that P3card will further aid the site’s name recognition.
“After all, our branding over the last 10 years has played a big part in where we are today,” she said. “We’re excited to see how things go and feel we're in good hands with the folks at PPPcard.”
Ruprecht added, “We look forward to generating additional revenue through P3card’s geo-targeted advertising that is specific to the gay market."
