Designed to automate and streamline the process of providing affiliates with unique, search engine friendly RSS feeds for use on blogs and other websites, FeedMorphers was developed by Keith 'kmanrox' Glazer and is being promoted by D-Money's Marketing Firm.
Glazer, an industry veteran since 1996, is well known within the industry for his work with Ron Levi at CyberErotica and his co-founding of NicheBucks with Gavin Lloyd.
According to Glazer, feed morphing is a way to provide affiliates with truly unique content for their blog posts.
"There are a few variations on how this is done, but the basics are the use of inline synonym tables that are randomized with every RSS feed pull by affiliates. There are other features used for SEO such as ALT image tag morphing, photo/video morphing, tags and so forth," Glazer said. "All in all, the search engines will see each affiliate's posts as unique content and not penalize them or lump them in with all the other affiliates in the search results."
While search engines see iterations of standard feeds as non-unique, duplicate content and thus treat it as such by giving it little weight in relevancy-based rankings, "morphed feeds" contain individual variances that the company claims are seen as unique content.
"If 2,000 affiliates all post the same feed verbatim, they'll get penalized and lumped together in the search results," Glazer said. "With morphed feeds each post has many variables. These randomized variables are also incorporated into the scripting that is mainly apparent to the spiders."
"Take one of our morphed feeds, refresh it a few times and you can see part of the morphing in action before your eyes," Glazer added.
Currently, HustlerCash is FeedMorphers largest client.
"It's well known that HustlerCash strives to be on the cutting edge and it was only natural that we were drawn together towards our common goal of maximizing affiliate's revenue streams," Glazer said.
"The guys from FeedMorphers deliver an excellent product and are great to work with," Jean Marie from HustlerCash said. "Their turnkey RSS feed morphing, content creation service, and inherent SEO benefits are a hit with our affiliates."
Glazer credits necessity as the driving force behind his development of FeedMorphers.
"I noticed that when we moved to using sponsor feeds for part of our blog network that almost 98 percent of the sponsors either never or rarely updated their feeds. On top of that, the quality of the feeds that were coming through the pipe were vile, showing one standard screencap pic and one or two sentences with irrelevant keywords that usually didn't even make sense," Glazer said. "Then when we saw the results, we realized that we were also getting lumped in with all the other affiliates pulling from the same, sub-par feeds."
"We had to do something about this and we did with FeedMorphers," Glazer added. "Affiliates deserve cutting edge tools that actually work."
According to Glazer, the FeedMorphers service which starts at under $200 per month, per site or feed with five weekly updates, is invaluable to both small and large affiliate programs and a truly turnkey system.
"Our clients will not need to lift a finger, just sit back and watch the bloggers glow," Glazer said. "To get started all we need is to integrate our generator into the affiliate area and we'll take it from there."
The service includes custom integration with the sponsor's affiliate area; RSS feed development and morphing; plus targeted text writing by specialists from the US, Canada or the U.K. that speak English as their first language.
"Our Marketing Firm is excited to bring this timely service to the market for blogging affiliates," D-Money said. "It's pretty clear that blogging is still on the rise and most big affiliate programs haven't fully tapped into it's power yet."
For more information, visit FeedMorphers.com.
