Specific information about the material in the videos was not available, although the length of an average online video was reported to be 2 minutes 48 seconds.
The main video provider was Google Sites, with 4,159,850 videos, or 37.9 percent of the total, followed by Fox Interactive Media at 557,663 videos and 5.1 percent, and Yahoo! Sites with 352,359 videos and 3.2 percent.
comScore found that during April, the 18-34 year old group was the heaviest viewing segment, watching an average of 287 minutes per viewer, a little under five hours and substantially more than the average online video viewer's 228 minutes. People watched an average of 49.8 videos on YouTube and 10.4 videos on MySpace.
The results were based on a global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing, along with survey research that captures and integrates the survey group's attitudes and intentions.
For more information, visit comScore.com.
