Phonecash.tv is designed to help webmasters make more money by promoting a non-compete upsell targeting the German, Austrian and Swiss markets; with the U.K. and other countries slated to follow later this year.
According to the company, surfers are invited to call a regular local number for either chat or phone sex services which are advertised at three cents per minute (Euro). This buys them a 30 day subscription, during which time they will be granted up to an hour's worth of phone fun per day during that time.
The company's chat and phone sex services are reportedly already being advertised extensively in European television and print media, and use 'snail mail' invoice billing — the progress of which can be tracked online in real-time.
Sebastian Schwarz, CEO of Phonecash, believes that phone sex offers convert so well in part due to customer perception of the value of the service.
"Surfers nowadays expect video clips for free. But who's ever heard of free phone sex?" Schwarz asked. "This product will make webmasters cold hard Euros with their Germanic traffic."
According to the company, approved webmasters that sign up for the program will each be allocated their own numbers to promote, together with a wide range of geo-IP targeted promo tools that will automatically display the correct phone numbers, depending on the surfer's country of origin.
Since the numbers to be promoted are a finite resource, the program will initially be restricting membership to the first 30 active webmasters seeking to enter this highly personalized marketplace.
"The telephone is a much more intimate medium than the Internet," Schwarz said. "With all that free porn out there, surfers are hot-to-trot when it comes to phone sex and given the ubiquity of cell phones nowadays, its future promises to be just as profitable as its past."
