Variety: Porn Downturn May Portend Economic Downturn

LOS ANGELES — Variety Editor-In-Chief Peter Bart suggested that the recent slump in the adult industry may be the harbinger of serious economic times in a column posted on the Variety website Friday.

Bart, who was a producer at Paramount Pictures and executive at Lorimar and MGM/UA before moving to Variety, is also a longtime observer of the adult industry.

In the column, Bart pointed out that adult has long been thought of as recession-proof, so the recent troubles in the adult industry "may indicate a true plunge in consumer confidence." He cites the dropoff in DVD sales and points out that the federal prosecution of the movie "Deep Throat" preceded an economic recession.

The column also quoted Wicked Pictures Executive Vice President Joy King, who said that the smallest dropoff in adult sales and rentals is in "couples friendly" material.

In contrast, the column concluded with a reflection on the success of mainstream writer/director Judd Apatow, whose raunchy comedies are pushing the envelope of acceptable mainstream entertainment, noting that until recently showing a penis brought an automatic NC-17 rating.

"In 'Forgetting Sarah Marshall,' the latest release from the Apatow comedic assembly line, there are not only abundant dick jokes but also abundant dicks." Bart said. "At a time when 'gonzo' is fading, 'limp' is in. What does that say about the mood of the country?"

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Corey Silverstein to Host Webinar on North Carolina Age Verification Thursday

Adult industry attorney Corey D. Silverstein has announced his latest "Legal Impact" webinar, titled "North Carolina AV Law — Content Creation Issues," to livestream Thursday at 4 p.m. (EST).

Dan Dangler Is Hustler's 'Cover Honey' for March

Dan Dangler is the Cover Honey for the March issue of Hustler Magazine and appears in a 14-page centerfold spread shot by ThisYearsModel.com.

Shalina Devine Leads Dorcel's 'Open Space'

Shalina Devine headlines the latest release from Dorcel, titled “Open Space.”

Holly Berrys Makes Her WIFEY Debut

Holly Berrys stars with her husband Scott and Damion Dayski in the latest release from Vixen Media Group studio imprint WIFEY.

Ofcom Fines 8579 LLC $1.8 Million for AV Noncompliance

U.K. media regulator Ofcom on Monday imposed a fine of 1.35 million pounds (more than $1.8 million) against adult site operator 8579 LLC for failing to implement age checks as required for compliance with the Online Safety Act.

Ameena Green on Delayed Gratification and Finding her 'Synthesis' Moment

In an industry that sometimes moves at breakneck speed, Ameena Green is taking it slow.

Pearl Industry Network Launches 'TrustLink' Creator Verification Platform

Trade group Pearl Industry Network (PiN) has launched TrustLink, its free creator verification platform.

Juliana Marie Makes Her West Coast Productions Debut

Juliana Marie has made her debut for West Coast Productions (WCP), alongside Jovan Jordan, in the studio’s latest release, titled “The Monster Tamer.”

Krystal Sparks, Nicky Huntsman & Natalia Starr Front 'Austin Powers' Parody From MYLF

Krystal Sparks, Natalia Starr, and Nicky Huntsman star with Quinton James in a new “Austin Powers” parody from MYLF.

Show More