Variety: Porn Downturn May Portend Economic Downturn

LOS ANGELES — Variety Editor-In-Chief Peter Bart suggested that the recent slump in the adult industry may be the harbinger of serious economic times in a column posted on the Variety website Friday.

Bart, who was a producer at Paramount Pictures and executive at Lorimar and MGM/UA before moving to Variety, is also a longtime observer of the adult industry.

In the column, Bart pointed out that adult has long been thought of as recession-proof, so the recent troubles in the adult industry "may indicate a true plunge in consumer confidence." He cites the dropoff in DVD sales and points out that the federal prosecution of the movie "Deep Throat" preceded an economic recession.

The column also quoted Wicked Pictures Executive Vice President Joy King, who said that the smallest dropoff in adult sales and rentals is in "couples friendly" material.

In contrast, the column concluded with a reflection on the success of mainstream writer/director Judd Apatow, whose raunchy comedies are pushing the envelope of acceptable mainstream entertainment, noting that until recently showing a penis brought an automatic NC-17 rating.

"In 'Forgetting Sarah Marshall,' the latest release from the Apatow comedic assembly line, there are not only abundant dick jokes but also abundant dicks." Bart said. "At a time when 'gonzo' is fading, 'limp' is in. What does that say about the mood of the country?"

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

The End Is Coming: Pure Taboo Explores Post-apocalyptic Sex, Survival and Submission in 'The Doctrin

It's the end of the world as we know it, and Seth Gamble feels fine. On a scorching hot day in the remote mountains of Santa Clarita, Gamble is directing "The Doctrine," an ambitious post-apocalyptic drama for Adult Time's Pure Taboo label.

Aylo Wins Preliminary Injunction Against Utah AV Law's VPN Rule

A federal court on Thursday issued a preliminary injunction preventing the state of Utah from enforcing a legal provision that would make adult websites liable if minors in the state circumvent geolocation efforts in order to bypass age verification.

Avery Lust Leads Latest From TransAngels

Avery Lust stars with Jack Des Feux in the latest release from TransAngels, titled "Hung Waitress."

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Emma Rose Toplines 'TS Girls Do It Best 4' From TransSensual

Two-time XMAs Trans Performer of the Year Emma Rose headlines "TS Girls Do It Best 4," from Mile High Media studio imprint TransSensual.

Ofcom Investigates Pornhub's Device-Based UK Age Checks

U.K. media regulator Ofcom has opened an investigation to determine whether Pornhub parent company Aylo’s use of device-based age verification complies with the U.K.’s Online Safety Act.

Serenity Cox, Eva Angelina Star in Latest From MILFY

Serenity Cox and Eva Angelina star with Sheem in the latest release from Vixen Media Group studio imprint MILFY, titled "Yes Captain."

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

Show More