Heatville.com was developed by Joe Brandi, a former Harlem police officer-turned financial analyst-turned webmaster. Brandi had sponsored a recurring event at a Long Island bar called “Heat Night” for couples. This turned into Heatparty.com, a couples’/swingers’ site, and then Heatville.com was launched three weeks ago to capitalize on Brandi’s contacts in the porn world.
“Lisa Sparxxx, Ron Jeremy and Nina Dolce have been very helpful to me,” Brandi told XBiz. Heatville’s map features various buildings, each sponsored by an adult company. XBiz World, for example, has branded the post office, so emails sent between community members bear an XBiz World signature.
Other buildings are sponsored by Vivid, Adam & Eve and AVN. They feature news feeds, movie clips and webcams. Flirt4Free.com sponsors live web shows and gambling site PartyPoker.com sponsors Lucky’s Casino.
Brandi told XBiz that the site is modeled on a virtual New York City, because that is how his various community-oriented businesses got started.
Community members are rewarded with cash and prizes for activities within the site, such as sending mail, making blog entries or posting comments. In addition, Heatville’s adult industry citizens can promote their appearances or films.
“Its great for people in the industry because we can promote the hell out of ourselves for free,” Lisa Sparxxx said. Sparxxx is a performer and Heatville’s spokesmodel. “It’s [also] fun for everyone who joins because they can meet porn stars and other people online and maybe win money. What's better than that?"
Users can join Heatville.com for free until June 20.
