Womack Comments on Sale of SSN, Future Plans

MANILA — When the SickSiteNetwork sold for $550,000 at Moniker’s domain auction earlier this month, many within the online adult industry commented that the buyer had landed an unbelievable bargain.

For one of the network’s most prominent public faces, the sale was a bittersweet sigh of relief.

Based on the revenue numbers reported by the company in a press release issued prior to the auction, it is easy to see why the purchase price was perceived as such a good buy; the network’s combined 2007 revenues were reported to be more than $1.3 million, and average monthly profits a healthy $80,800.

Speaking to XBIZ this week, long-time COO of the SickSiteNetwork Marc Womack conceded that the company was “certainly hoping for higher,” and had anticipated that more people would be bidding on the network of sites, but he stopped short of terming the sale price a disappointment.

“We set the reserve price at what we needed to get in order to move forward,” Womack said.

In addition to the capital, what Womack needed in order to move forward was to free himself of having to run both the SickSiteNetwork and MadisonAvenue.com projects at the same time.

Moving from running the SickSiteNetwork to operating MadisonAvenue.com is “big shift,” Womack said, “but it’s a shift that I’m excited about making.”

“My heart just was not in the SickSiteNetwork anymore,” Womack said. “I’m all about MadisonAvenue now. I’ve just grown up a bit, I guess. It’s like I said in my post on GFY the other day — I’m more interested in running MadisonAvenue than I am in posting pics of passed-out frat guys with magic marker drawings on their foreheads.”

In pursuit of developing MadisonAvenue.com, Womack said the company had just finished preparing the back-end infrastructure of the site to support the advertising network’s anticipated growth.

“With the help of National Net, we just moved to a whole new cluster,” Womack said. “It’s perfect preparation for what I’ll be doing in the next 6 to 8 weeks — a push to add a ton of new publishers to the network.”

Another high priority development in the works for MadisonAvenue is to enable a fully online ordering system for traffic purchasers — a tool that Womack said was key to being able to work with smaller-scale ad buys.

“Automating some things and putting more control of the ad campaign in the customers’ hands will make it easier to monetize smaller customers,” Womack said, adding that at the moment campaign management is done almost entirely by MadisonAvenue personnel, which is only cost-effective for larger ad campaigns.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Charlotte Gaydos Joins ProDx Health Advisory Board

Dr. Charlotte Gaydos has joined the Advisory Board of ProDx Health.

Aylo Fined $5 Million as FTC, Utah Settle Safety Practices Complaint

The Federal Trade Commission and the state of Utah on Wednesday settled a complaint against Aylo, requiring the company to pay a $5 million penalty and implement measures to prevent illegal content from appearing on its sites.

New AI Companion Platform 'Pornstar.love' Launches

Pornstar.love, a new AI companion platform, has officially launched.

Pineapple Support, Stripchat to Host 'Navigating Thoughts of Suicide' Support Group

Pineapple Support and Stripchat are hosting a free online support group to help performers deal with suicidal ideation.

Plaiir Names Cade Maddox as Lead of Creator Relations

Networking platform Plaiir has appointed Cade Maddox as its new lead of creator relations.

Go.cam Launches 'One-Line Integration' Verification Solution

Go.cam has introduced a one-line code integration for age verification.

XBIZ Amsterdam to Debut 'Behind the Lens' Screening Series

XBIZ is pleased to announce the debut of “Behind the Lens,” a new screening series presenting discussions with noted directors, taking place at the upcoming annual European conference, XBIZ Amsterdam.

'White Rabbit' Party Headed for XBIZ Amsterdam

XBIZ is pleased to announce the White Rabbit Party, an XBIZ Amsterdam special event set to take place Wednesday, Sept. 3.

2025 XBIZ Amsterdam Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Amsterdam 2025, the latest edition of Europe’s biggest adult industry conference, set to take place Sept. 2-5 at the Jakarta Hotel in Amsterdam.

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

Show More