According to Private, Private.mobi is exclusively focused on the growing off-portal, direct-to-consumer mobile content market. The site employs Mobile Streams’ “Vuesia” platform, which integrates major search engines like Google and Yahoo to offer users a “uniquely tailored ‘one-click-to-the-correct-content’ response,” Private said in a press release.
“Private is the most distributed global adult brand in the mobile business,” said Peter Cohen, COO of Private Media Group. “We are currently available ‘on-portal’ on over 800 million handsets in 35 countries via 83 operators, and we are very focused on maximizing our mobile content distribution as ‘off-portal’ content delivery is projected to exponentially grow in the next few years. With this new delivery method we are anticipating significant incremental growth in contribution to operating profit from our mobile division.”
Simon Buckingham, CEO of Mobile Streams, said that the “direct to consumer channel is growing strongly,” and that Private’s content is bound to be in high demand in the emerging market.
“Private owns the largest high quality adult content library in the world,” Buckingham said. “As users search more widely for content that fits their individual interests, Private’s brand quality and depth of product offerings utilizing Mobile Streams’ technology platform will present them with an exciting and fulfilling mobile internet experience.”
In choosing Mobile Streams as a strategic partner for its off-portal effort, Private placed itself in good company. Mainstream companies that use the Vuesia platform include Vodafone in the U.K., America Movil, Movistar and TIM in Latin America, Fido & Rogers in Canada and Dobson in the U.S.