Spirit Airlines in MILF Flap

LOS ANGELES — "Now is the perfect time to book that trip to paradise," according to Spirit Airlines, in its latest promotion, dubbed "The MILF Sale."

Ending at midnight this evening, the "Many Islands, Low Fares" sale offers flights to a variety of exotic destinations for fares starting at only $9 each way.

But some people are criticizing the company for the use of the term in its advertising.

The term MILF was first popularized in the comedy film "American Pie," referring to one high school boy's sexual attraction to the mother of one of his friends. The term is marketed heavily within the online adult business.

Spirit Airlines, based in Fort Lauderdale, Fla., acknowledged that the company had been receiving emails about its latest campaign and denied knowing that the term "MILF" had any sexual connotations, claiming that the promotion was the work of Spirit's senior vice president of pricing, a British citizen, who was unaware of its common usage and was not trying to offend customers.

"The most obscene thing we've noticed," Juan Arbelaez, the director of communications for Spirit's Latin American market, told ABC News, "is what other carriers have charged to fly [to] the Caribbean before Spirit's $9 fares."

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