For the first time, representatives of the Australian website along with 10 of its top models, will be coming to the U.S. in January to attend the Adult Entertainment Expo and to meet industry members and fans.
The company has made its success releasing still photos and videos of amateur female models without makeup, airbrushing or scripting.
According to CEO Garion Hall, "For more than seven years, we've been pursuing a vision to trigger social change, to subvert the dominant paradigm."
"There's a growing demand for passionate, amateur content with real amateurs. Vivid's recent entry into this space highlights this trend," Hall said. "We've known, and the success of our site has proven, that people want to see a different genre, an alternative to what once was considered 'mainstream.' Now, the very definition of 'mainstream' is being challenged."
The site has two lines of DVDs — one dedicated to masturbation, the other to girl/girl scenes — each using material from the website. Both lines have been nominated under the Best Series category for the 2008 Adult Video News awards. And for the second year running, the site has won the Australian Adult Industry Award for Best Website, a prestigious award with fierce competition.
"We pride ourselves on the passion and intensity of our shoots. There's a big difference between 'real' and 'real passion,' after all," Hall said. "Our models are actually amateurs, and while that's often lied about, it's not necessarily unique. But passion is rare and can't be faked; in our shoots it's palpable."
"We have very high standards for what content we release," said Susie, a videographer and former site model. "If the girls don't get into it during a sex scene, it never makes the site. It's rare that any of our models have gotten naked in front of a camera, much less have sex in front of one."