According to Marc B, owner of Hoes.com, the move was born out of the need to accommodate the growing interest in his diverse niche-traffic categories, resulting in the building of a system to automate the management of thousands of affiliate programs and the many adult paysites that they encompass.
"Hoes.com was built from day one with niche filtering in mind. Over the years, each of the niche categories has built up a steady stream of inbound, targetted visitors originating from search engines, targetted link trades, bookmarks and recipricol links. Because the traffic at Hoes.com is so pure and filtered, webmasters, including affiliate program owners often contact me about ways to take advantage of those visitors," Marc B told XBIZ. "To cater to this demand, I developed the review site as a total integration of Hoes.com, not just a stand-alone section. If you cruise through any of the niche categories of my site, you'll notice that the top billed paysite listings are all ranked and reviewed sites from the review system. Because of this integration, a much greater number of webmasters are able to make sales and enjoy my niche traffic. Any paysite is welcome to be a part of this system."
"Every day, affiliate program owners and representatives would contact me asking how they could get listed on Hoes.com. Sometimes I would try out a new program, watch the stats for a month and either keep or dump depending on the results. That was very time consuming," Marc B said. "What I was missing was the fact that my surfers wanted diversity in their paysite options, not just a few handpicked sites that I thought were good. So the answer was to list all of them and rank them by a review-rating system."
Not only did surfers get a new tool, but webmasters did as well.
The Hoes.com paysite management tool offers a robust set of features for the complete management of the sites within a webmaster's affiliate program, including the ability to update site facts instantly without an approval process, the ability to control pricing and offer specials or discounts at any time and a unique, integrated interface for managing multiple programs and their sites with just one login.
"I wanted webmasters to be a part of this system," Marc B said. "By allowing webmasters to maintain their own site facts and control pricing options, I'm putting the power in their hands. If they add a pile of new content during the month, they can instantly update their site's profile to reflect that. This allows them to provide our surfers with accurate, fresh information."
The Hoes.com paysite review system is open to all paysites, from the largest multiple site programs to the smallest, single-site CCBill programs.
"I wanted to make the process of getting sites reviewed as simple as possible for webmasters. The first step is to simply provide us with their affiliate program name and URL. We then join their program and collect linking codes to every site in their portfolio. The webmaster is then emailed with a login and password to our tool and once inside, they have the option of providing detailed site information, hosted galleries, a login/password to their member's area and custom pricing information," Marc B told XBIZ. "Those that provide a login and password are considered for a full review, those that don't still will have their site listed with basic site facts. Even the most basic listings will make sales."
