Playboy, which currently publishes 24 editions targeting the unique demands of the U.S., European, Asian and Latin American markets, with content and imagery tailored to the language and culture of each region, will use its Zinio alliance to offer a variety of these editions, both current and past, to consumers.
"Our domestic and international issues have always offered readers the best in literature, fashion, humor, and pop culture," said Bob O'Donnell, managing director of Playboy International Publishing.
"As consumers become increasingly accustomed to digital lifestyles and access their content via the web, we have a great opportunity to showcase the true world of Playboy as seen by consumers around the globe."
Zinio, which currently produces Playboy's U.S. digital edition, as well as the digital editions of XBIZ World and XBIZ Video magazines, has already delivered more than 1 million digital issues of Playboy to consumers and is credited with increasing overseas sales by targeting the 20 percent of international customers that purchase more than one Playboy-branded product.
The deal with Zinio extends beyond Playboy’s U.S. and Special Editions, to include localized issues from Argentina, Estonia, France, Hungary, Mexico, Romania, Spain and Venezuela, with further countries slated to come online in the future.
"Part of our job is to innovate on behalf of our 750 magazine titles and 250 publisher clients. With the web making geographic borders porous, international brands must continue to adapt to integrate their marketing and content accordingly," Zinio CEO Rich Maggiotto said.
"The implementation of the Playboy International Newsstand is not only a boon for the publisher's brand, it's a bellwether for all magazine titles to expand their audience reach worldwide."
