Private Announces VOD Package for the U.S.

BARCELONA — Publicly traded adult multimedia company Private Media Group will make its first foray into the U.S. video-on-demand market with a foreign-language content package that will be available to more than 5 million subscribers through a major cable/satellite carrier.

“It is the first step and we will be expanding our distribution on all platforms in the U.S.,” Private Media Marketing Director Giles Hirst told XBIZ. “The U.S. is a key market for us and we will be developing not only new partnerships of delivery on all different digital platforms in the U.S., but we will also restrategizing what content we will be creating for 2008.”

Hirst added that he was not at liberty to name the VOD carrier for contractual reasons.

The VOD package will offer subscribers exclusive foreign-language content from Euro-based Private, in an attempt to access different cultural markets within the U.S.

“We are extremely happy that this foreign-language package is a unique way to differentiate us from the other adult VOD offerings currently in place,” Private Media COO Peter Cohen said.

“This is a perfect fit for our high-quality movie content. Private movies are currently available in eight languages: English, French, Dutch, German, Portuguese, Italian, Greek and Spanish. With over 20 percent of the U.S. population speaking Spanish, this is a significant unique selling point for this VOD offering and gives us a leading edge for gaining huge exposure in the highly competitive U.S. market,” Cohen said.

NASDAQ-listed Private Media reported significant growth in the area of new media in August, when the company published its second-quarter earnings. The increase in sales from VOD, IPTV and mobile platforms represented 67 percent of total net earnings for the company during that time period.

“The company is aggressively targeting all major IPTV and cable-based true video-on-demand or ‘TVOD’ platforms and we are currently in the process of contracting with several major international operators,” Private Media CFO Johan Gillborg said when the August report came out.

“Most of these platforms are relatively new, but as they are operated by major multinational corporations, showing high adoption rates and rapid expansion, it is clear that these are compelling and significant new distribution opportunities for content providers and we are securing our place as a dominant provider in this new arena,” Gillborg said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessories line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More