LoveHoney 'Rabbit Amnesty' Rescues 1,000 Vibes

BATH, England — Online adult toy retailer LoveHoney.co.uk has recycled more than 1,000 used rabbit vibes since its Rabbit Amnesty recycling program launched in mid-August.

LoveHoney's Ruth Wilkinson told XBIZ that the company started the recycling program as a result of a recently implemented national waste management regulation aimed at reducing the environmental impact of waste electronic equipment.

Understanding that even old electric vibrators can release toxins and pollute the environment when tossed in a landfill, LoveHoney encouraged its customers to send to it their old and used vibrators for easy, hassle-free recycling.

In return, LoveHoney offers each customer a new rabbit vibrator for half price.

"As a sex toy company, we have a responsibility to our customers and also the environment to ensure that our products are disposed of properly," Wilkinson said. "Rabbit Amnesty is just the beginning."

Wilkinson said the old toys are sent to more than 1,000 Designated Collection Facilities, where with the help of SWEEEP, a specialist waste electrical and electronic equipment processor, they are broken down and recycled in an ecologically sound manner, in compliance with European Union Waste Electrical Equipment Regulations introduced July 1.

After the vibrators are pulverized by a special grinding machine, the materials are sorted using magnets, machines and man power and the different mixes of plastics, rubbers and metals then are sent to designated facilities where the materials are used to create new products.

Wilkinson said the recycled rabbit vibes can become almost anything once recycled, and even can be melted down to create ball bearings for steel products, such as cutlery and car frames.

"Although some people might think it's strange to recycle sex toys, rabbit sales are growing every year and we don't want old ones dumped in landfill sites across the country," LoveHoney head buyer Bonnie Hall said. "Rabbit Amnesty will take embarrassment out of the equation and give people the chance to dispose of their rabbits in an environmentally friendly way."

Recently one of the recycling center's workers brought in a video camera and recorded the Rabbit Amnesty recycling process from start to finish, showing the world what happens after they leave their old pink and purple vibrators at the plant.

To view the video, visit LoveHoney.co.uk.

For more information about Rabbit Amnesty, visit the program's information website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More