“Our aim is to get as many of our New Cravings supplemental catalogs into the buyers hands as possible,” Spartacus Sales and Marketing Manager Sean Christensen told XBIZ. “We have made it a conscientious objective to increase the size of our customer database this year in order to reach as many past, current and future customers as possible.”
The catalog features new selections from the Crave leather line, with its characteristic violet-colored leather and black faux fur in romantic-style packaging.
“Our new Crave line has a full collection of bedroom gear that is designed in a very stunning violet color. It includes a full line of traditional BDSM gear that is packaged and marketed to our more mainstream customers,” Christiansen said.
The company also is releasing elastomer cock rings in a three-pack packaging .
Customers also will find several new products including a Spandex hood, silicone bit gag and leather thigh dildo harness.
New packaging redesigns for Spartacus nipple clamps, cock gear and bondage gear are highlighted along with several point-of-purchase displays that feature 11 new items from the Crave line.
“We don’t want our customers taking quick furtive glances into the new supplement. We want them diving in headfirst because they are intrigued by our products, packaging and striking designs,” Christiansen said. “I think Spartacus has once again proved that we offer the largest and most comprehensive retail-packaged product line in the BDSM and kink category.”
Oregon-based Spartacus does only two product releases a year, featured in their main catalog and in the annual supplement. The full-color catalog showcases fetish model Apnea, photographed by Phillip Warner.
“Our new supplemental catalog is a great way to get product information on our latest releases into the buyer’s hands. They are faced with a veritable barrage of new products all year long. This allows buyers some breathing room and allows us to always have our latest releases in a current catalog,” Christiansen said.
