Phase 1 of ARS V6, as it is being called, went into effect on Oct. 1 and includes a new admin interface, the addition of 20 new sites to the ARS portfolio, increased payouts from $25 to $40, the return of the ARS direct join page link, and a second layer to its webmaster referral program that will add 5 percent for lifetime webmaster referrals.
ARS' new content sites offer 20 new niches that cover shemales, mature, petite, interracial, ebony, gay, anal, lesbian and more.
Stamats told XBiz that the program changes needed to occur in three stages because so many were being implemented and that Phase 2 and 3 will bring even more dramatic changes to the ARS model.
Phase 1 also includes new content partner Storm Media Ltd, which has been tapped to work exclusively with ARS to provide content to all of its 42 sites.
"By developing this relationship with our content partners, we can provide better members areas, better tools and options and promotional material for webmasters," Stamats said. "We think it will definitely be our right arm moving forward."
Stamats added that the next phase in the program will take place around the beginning of 2005.