IBill Says It’s Still in Visa’s ‘Risk’ Program

NEW YORK — Penthouse International Inc.’s iBill division said that it hasn’t been released from Visa U.S.A.’s risk identification service (RIS), which adds $1.2 million annually in costs to its business.

IBill said last month it had been notified by its processing bank and San Francisco-based Visa that it was the first Internet payment service provider to be released from the program that targets “high risk” merchants.

But iBill in a release on Business Wire this week said that statement was not in fact the case.

The third-party processor, however, said it “intends to be fully compliant” with the program by its third quarter.

IBill, which says it processes credit-card charges for 27 million Internet users, did not return numerous calls to XBiz for this story.

Visa tightened its RIS program last July to bring its chargeback and fraud rates to acceptable levels for online merchants, the company said.

The announcement Tuesday is another troubling sign for Penthouse, which purchased Deerfield Beach, Fla.-based iBill earlier this year.

Last month, New York-based Penthouse said its public shares — which linger as of Thursday morning at about 16 cents a share — would no longer be traded on the Over-the-Counter Bulletin Board and that its stock had been relegated to the Pink Sheets, a stock quotation service that handles high-risk ventures and isn't regulated by the Securities and Exchange Commission.

Penthouse said the move to the Pink Sheets was due to a late filing with the SEC. The adult entertainment giant said that was caused by "a number of factors," including the company's acquisition this year of iBill.

The Justice Department is investigating iBill in an antitrust probe along with two other large adult processors. The probe is seeking to determine whether the two competing online adult payment providers, as well as iBill, collaborated to set fees and if so, whether practices are anti-competitive.

Penthouse told XBiz last month that it believes potential legal claims relating to iBill are in the tens of millions of dollars.

IBill was acquired by Penthouse in March from InterCept Inc. through its Media Billing LLC division. The company said it learned of the federal investigation after closing the deal.

InterCept, itself, has had problems. The Norcross, Ga.-based company, which provides check processing and imaging, took a $4.2 million charge in February to settle with stockholders who accused InterCept of covering up its involvement in porn.

InterCept CEO John Collins last year said that the amount of business derived from "adult entertainment" was just 5 percent to 10 percent of revenues. But it turned out that the company was the largest financial enabler of Internet porn and that it derived nearly 85 percent of its revenue.

Collins late last year tried and failed to take the company public. And just this week, the company said it hired a financial advisor to explore possible options for the company, including selling it, after it almost lost a proxy battle with its shareholders.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New VR Membership Site 'DeepInSex.com' Launches

The new 8K VR membership site DeepInSex has officially launched.

NATS Launches Integrated Content Management System

Too Much Media (TMM) has rolled out an integrated, no-charge Content Management System (CMS) to its NATS platform.

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Show More