IBill Says It’s Still in Visa’s ‘Risk’ Program

NEW YORK — Penthouse International Inc.’s iBill division said that it hasn’t been released from Visa U.S.A.’s risk identification service (RIS), which adds $1.2 million annually in costs to its business.

IBill said last month it had been notified by its processing bank and San Francisco-based Visa that it was the first Internet payment service provider to be released from the program that targets “high risk” merchants.

But iBill in a release on Business Wire this week said that statement was not in fact the case.

The third-party processor, however, said it “intends to be fully compliant” with the program by its third quarter.

IBill, which says it processes credit-card charges for 27 million Internet users, did not return numerous calls to XBiz for this story.

Visa tightened its RIS program last July to bring its chargeback and fraud rates to acceptable levels for online merchants, the company said.

The announcement Tuesday is another troubling sign for Penthouse, which purchased Deerfield Beach, Fla.-based iBill earlier this year.

Last month, New York-based Penthouse said its public shares — which linger as of Thursday morning at about 16 cents a share — would no longer be traded on the Over-the-Counter Bulletin Board and that its stock had been relegated to the Pink Sheets, a stock quotation service that handles high-risk ventures and isn't regulated by the Securities and Exchange Commission.

Penthouse said the move to the Pink Sheets was due to a late filing with the SEC. The adult entertainment giant said that was caused by "a number of factors," including the company's acquisition this year of iBill.

The Justice Department is investigating iBill in an antitrust probe along with two other large adult processors. The probe is seeking to determine whether the two competing online adult payment providers, as well as iBill, collaborated to set fees and if so, whether practices are anti-competitive.

Penthouse told XBiz last month that it believes potential legal claims relating to iBill are in the tens of millions of dollars.

IBill was acquired by Penthouse in March from InterCept Inc. through its Media Billing LLC division. The company said it learned of the federal investigation after closing the deal.

InterCept, itself, has had problems. The Norcross, Ga.-based company, which provides check processing and imaging, took a $4.2 million charge in February to settle with stockholders who accused InterCept of covering up its involvement in porn.

InterCept CEO John Collins last year said that the amount of business derived from "adult entertainment" was just 5 percent to 10 percent of revenues. But it turned out that the company was the largest financial enabler of Internet porn and that it derived nearly 85 percent of its revenue.

Collins late last year tried and failed to take the company public. And just this week, the company said it hired a financial advisor to explore possible options for the company, including selling it, after it almost lost a proxy battle with its shareholders.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Romero Mr. Alien to Present XBIZ Talk at Amsterdam Conference

XBIZ is pleased to announce that noted producer/director Romero Mr. Alien, the impresario of the XMAs award-winning studio Hentaied, will present an exclusive talk at next month’s Amsterdam conference.

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

Show More