NEW DELHI — 2026 XMA Online Retailer of the Year IMbesharam is celebrating its 13th anniversary.
According to a rep, the company launched with a mission to normalize sexual wellness in India.
“Thirteen years ago, we started with a simple belief: pleasure is normal, and access to sexual wellness shouldn’t be determined by shame, stigma or where you live,” said Raj Armani, co-founder of IMbesharam. “Our goal was to normalize pleasure and, in many ways, democratize sex — to give people access to products, information and conversations that allowed them to make their own choices about intimacy.
“What has been remarkable is watching the consumer change with us,” Armani added. “When we started, almost everything about this category had to be discreet. Today we’re talking about sexual wellness on major podcasts, at mainstream events, on quick-commerce platforms and through entertainment. There is still a long way to go, but the conversation has undeniably moved forward.”
This year, IMbesharam collaborated with Zepto at Prom Night 2026 and attended API Expo in Shanghai, while Armani appeared on multiple podcasts to tout the company's products and its commitment to sexual wellness and education. The company also expanded into short-form storytelling with several microdrama series.
“We’ve learned that normalizing pleasure isn’t always about having a serious conversation about sex,” said Armani. “Sometimes it’s a funny reel, a story about a couple, a podcast conversation, or simply seeing a product in a completely normal social environment. When the subject stops feeling unusual, that itself is progress.
“What makes this anniversary meaningful isn’t just the number of years,” Armani added. “It’s the incredible people behind IMbesharam — our employees, partners, customers and supporters who believed in our vision long before conversations about sexual wellness became mainstream. Every shipment, customer interaction, campaign, and milestone has been a collective effort.”
For more information, visit IMbesharam; follow the company on X.com.
