DALLAS — Sexual wellness brand Dame has launched a rolling billboard campaign in Dallas, New York, and Miami, with the slogan "She's Coming."
The company has adorned a mobile ad truck with a large vibrator and the slogan as a response to legislative efforts that "threaten sexual freedom."
"This attention-grabbing mobile billboard isn’t just a playful double entendre — it’s a statement," said a rep. "Designed to turn heads, stop traffic, and ignite conversations about sexual wellness, it’s Dame’s way of making sure pleasure stays front and center."
The campaign kicked off in Dallas due to recently proposed legislation to ban pleasure products in grocery stores in Texas.
"While guns can be sold at Walmart, a vibrator is somehow deemed inappropriate," the rep continued. "This glaring contradiction is exactly why 'She’s Coming' exists — to challenge outdated norms, push back against legislative overreach, and make it clear that women’s pleasure is just as valid and visible as anything else in the public sphere."
The "She's Coming" campaign also includes advocating for sexual health education and open access to products, and providing condoms to Planned Parenthood locations across Texas.
For more information, visit Dame.com.
