YouPay Releases Results of 2024 Spring Creator Survey

YouPay Releases Results of 2024 Spring Creator Survey

BRISBANE, Australia — Gifting platform YouPay has released the results of its 2024 Spring Creator Survey, highlighting the key activities and needs of creators who utilize gifting for fan engagement.

The survey was conducted over a two-week period and received over 200 responses from creators in 23 countries.

“This is our first survey and we plan to conduct these every quarter to build a picture of what is important and also monitor leading trends within the creator community”, said CEO and Founder Matt Holme. “Our survey provides an excellent opportunity to capture the collective creator voice, and provides valuable input into future product development for us and any platform focused on supporting the creator economy.”

Of the creators surveyed, 46% were adult content creators while artistic and education content collectively represented 30%. X was the most popular platform among creators, with 33% indicating they are on X, while the combination of X plus TikTok proved to be the most popular social media mix at 21%, followed by X and Instagram at 19%. LoyalFans was the most popular paywalled platform among the creators responding, at 23%, with OnlyFans ranking second at 18%, and 56% of creators said they use multiple paywalled platforms to distribute content.

Head of Creator Relations Victoria Gagliardo-Silver said, “This survey is the first of its kind where we have specifically targeted creators who are using gifting as part of their off-platform monetization strategy.”

Holme added, “Surveying our existing and potential users is a great way for us at YouPay to lead the conversation with the creator community to understand how we, and other platforms, can meet their requirements. The creator economy is shifting and evolving rapidly; however, what's clear in all of our engagement with creators is that privacy, security and professionally run platforms are key to gaining trust for both creators and their fans.”

For more information, visit YouPay.co.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Joybear Pictures to Launch 'I Really Love' Studio Imprint

Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

Pineapple Support to Host 'Life Transitions' Support Group

Pineapple Support is hosting a free online support group on navigating transitional and liminal spaces.

CamSoda Launches 'Trick or Tease' AI Companions

CamSoda has launched its Halloween-themed Trick or Tease AI companions.

Russian Lawmakers Call for Age Verification

Two Russian lawmakers have called on the country’s government to implement age verification for adult content.

British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More