LUXEMBOURG — LiveJasmin parent company Byborg Enterprises has appointed Bobbi Bidochka and Simon Dubéof to head its Le Shaw International Sexual Health and Wellness Research Institute.
Bidochka will serve as director and Dubé as scientific director of the recently launched center, dedicated to merging academic research, in-depth studies, empirical data and independent funding.
“In collaboration with prestigious organizations such as the Kinsey Institute, Le Shaw aims to provide objective research that challenges societal norms and removes the social stigma surrounding sexual health topics,” a rep noted, adding that the organization's main goal is “to lead conversations on sensitive questions related to sexuality openly and objectively, directing the discourse towards a more informed, data- and science-centric, sex-positive world.”
Bidochka’s background spans academia, business, venture capital and the sextech industry. She holds an advanced degree in sex sociology from the University of Ottawa, has served as co-chair of the Academic Congress on Love and Sex with Robots and is the author of the book “Sexual Intelligence in Business.”
“Her commitment to transforming public perceptions surrounding sexual health and wellness has been unwavering throughout her career,” said the rep. “Recognized as a sex-positive feminist, Bobbi is dedicated to driving positive change in society through open and objective discussions about sexuality.”
Dubé has expertise in psychology and has researched human sexuality, e-robotics and space sexology. He earned a Ph.D. in psychology from Concordia University and held a postdoctoral research fellowship at the Kinsey Institute.
“His leadership ethos, fostering innovation, interdisciplinary collaboration, and championing diversity and inclusion, aligns seamlessly with Byborg's commitment to pushing the boundaries of research in sexual health and wellness,” the rep added. “His appointment marks an exciting new chapter in Byborg's journey, promising a future of groundbreaking discoveries and advancements in the realm of sexual health.”
As scientific director, Dubé will lead collaborations with researchers, focusing on the exploration of sextech, sex work and sexology.
Byborg Managing Director Julianna Adam said, “Bobbi’s credentials and history are truly impressive and a great fit for us. We are thrilled to have her and Dr. Dubé spearhead our new Sexual Health and Wellness Institute. Their knowledge and expertise will prove invaluable in helping us reach our goals and provide exceptional care and support to our community.”
For more information, contact bobbi@leshaw.com.